B2B - Sales Director (Korean Bilingual)
About The Position
The Sales Director leads the B2B Sales organization and drives growth across major national retail channels in the United States. The role develops and executes sales strategies, manages key retailer relationships, identifies new business opportunities, and leads the B2B Sales team. The position is full-time and on-site at the company’s Irvine, California office, and requires Korean bilingual ability. The Sales Director leads B2B sales strategy and execution, manages national retail and wholesale accounts, and grows revenue through brand and product launches, assortment expansion, and distribution opportunities. The role also oversees sales planning and forecasting, monitors performance and profitability, and coordinates with Marketing, Finance, Brand partners, Supply Chain, and Operations to support successful launches, inventory availability, fulfillment, retailer compliance, and operational execution.
Requirements
- Korean bilingual ability.
- Bachelor’s degree in Business, Marketing, or a related field.
- 8–10+ years of B2B sales, wholesale, or national account experience.
- Strong B2B sales experience.
- Experience managing a sales team and developing its members.
- Strong understanding of the U.S. beauty retail landscape and national retail account dynamics.
- Proven track record of developing new retail accounts and growing existing businesses.
- Strong negotiation and relationship management skills.
- Strong analytical and commercial capabilities.
- Ability to manage multiple brands and retail accounts.
- Ability to work full-time on-site at the Irvine, California office.
Nice To Haves
- B2B sales experience with a global beauty brand, leading beauty company, or major beauty distributor.
- Experience managing major U.S. national retailers such as Ulta Beauty, Sephora, Target, Walmart, Costco, CVS, or Walgreens.
- Experience in Beauty, Skincare, Personal Care, or CPG.
Responsibilities
- Lead the overall B2B Sales organization, strategy, and execution.
- Manage and develop relationships with major U.S. national retail and wholesale accounts.
- Drive revenue growth through new brand launches, product launches, assortment expansion, and new distribution opportunities.
- Lead retailer meetings, line reviews, business reviews, and seasonal planning.
- Identify opportunities for door expansion, new retail partnerships, and promotional programs.
- Negotiate pricing, promotional programs, and trade terms where applicable.
- Lead and develop the B2B Sales team to achieve company sales objectives.
- Develop annual sales strategies and plans by account, brand, and channel.
- Establish revenue targets and account-level growth plans.
- Manage promotional calendars, launch schedules, and demand forecasts.
- Monitor inventory health and replenishment trends and align with Supply Chain and Operations on execution.
- Track sell-in, sell-through, POS, and gross margin performance.
- Analyze sales and retailer data to identify growth opportunities and optimize account strategies.
- Monitor trade spend ROI and promotional effectiveness.
- Evaluate account and brand profitability.
- Prepare business performance reports and strategic recommendations for leadership.
- Partner with Marketing on retail activation, campaigns, and new product launches.
- Collaborate with Finance on AR, deductions, trade spend, and account profitability.
- Coordinate with Brand partners on launches, assortment strategies, pricing updates, and marketing support.
- Work with Supply Chain and Operations to ensure inventory availability and successful order fulfillment.
- Ensure retailer compliance and operational excellence.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
