Sales Director – Bett USA (EdTech)
About The Position
This role reports to the Event Director - Bett USA Through our market leading events, the Edtech portfolio, is playing a pivotal role in improving education globally. The Bett portfolio of events is helping technology vendors connect to more schools; school buyers procure wisely and teachers to become better users of technology. The opportunities to advance education and personalized learning through use of edtech and developments in AI are huge. Working with our communities from around the world we create and facilitate business which inspires governments and schools to improve education and the lives of learners all over the world. As Sales Director, you will drive the growth for Bett USA specifically focused on driving maximum spend from our largest and most strategically important accounts — increasing share of wallet, deepening partnerships, and unlocking long-term commercial value. The role reports to the Bett USA Head of Growth. As part of your job, you’ll be: Owning relationships with the organisation’s largest and most strategic clients Developing multi-year account plans and revenue growth strategies Driving upsell, cross-sell and portfolio expansion within key accounts Negotiating complex, high-value deals and partnership agreements Ensuring high retention and client satisfaction at executive level Identifying new partnership models and bespoke commercial opportunities Collaborating cross-functionally (marketing, product, operations) to deliver for strategic clients
Requirements
- Experience in senior B2B sales roles, with significant exposure to enterprise or strategic account management
- Proven track record of managing and growing a portfolio of high-value, complex accounts
- Demonstrable success in securing multi-year renewals and expanding share of wallet
- Consistent overachievement of revenue targets within a key account or enterprise sales environment
- Experience building C-suite and senior stakeholder relationships within global organisations
- Skilled in consultative selling and partnership development
- Strong market awareness and ability to identify emerging commercial opportunities within key sectors
- Experience selling exhibition space, sponsorship or integrated marketing solutions
Nice To Haves
- Managed teams to deliver integrated/complex products or services for customers.
- Developed working relationships with remote or international stakeholders.
- Knowledge/experience of the Education sector.
Responsibilities
- Owning relationships with the organisation’s largest and most strategic clients
- Developing multi-year account plans and revenue growth strategies
- Driving upsell, cross-sell and portfolio expansion within key accounts
- Negotiating complex, high-value deals and partnership agreements
- Ensuring high retention and client satisfaction at executive level
- Identifying new partnership models and bespoke commercial opportunities
- Collaborating cross-functionally (marketing, product, operations) to deliver for strategic clients
Benefits
- Full medical, dental, and vision package to fit your needs
- Retirement plan with company match (401K)
- Competitive vacation policy
- Hybrid work
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
