Sales Director – Growth & New Business (NAL / ODS)

Baker Hughes•Sugar Land, TX

About The Position

This high-impact “hunter” role is focused on identifying, developing, and capturing new revenue opportunities across untapped and underpenetrated markets. The role is critical in expanding market presence through aggressive prospecting, channel development, and direct customer engagement—driving incremental revenue beyond the existing account base. You will play a key role in shaping go-to-market strategies, establishing new channels, and accelerating growth in whitespace segments, while collaborating closely with cross-functional teams to deliver results.

Requirements

10+ years of sales experience
Demonstrated a proven track record of acquiring new customers and generating net-new revenue
Strong prospecting and pipeline development capabilities
Experience in market expansion, including identifying whitespace opportunities and creating new revenue streams
Demonstrate experience in building and managing distributor networks and indirect sales channels
Strong commercial acumen, including understanding pricing strategies, competitive positioning, and customer value propositions

Nice To Haves

Experience in direct-to-end-user sales models with minimal reliance on service intermediaries
Background in scaling distributor or wholesale sales strategies
Experience in data-driven selling using CRM tools and analytics platforms
Exposure to startup or high-growth environments with evolving market dynamics
Strong negotiation skills with experience closing complex or non-standard deals in new markets

Responsibilities

Identifying, prospecting, and closing new customers across distributor networks, adjacent markets, and wholesale channels
Building and executing a targeted growth strategy focused on whitespace opportunities and underdeveloped segments
Developing and managing a strong pipeline of qualified opportunities to consistently exceed revenue targets
Expanding into adjacent markets and uncovering new applications for existing products
Establishing and growing distributor partnerships to extend market reach
Driving direct engagement with end users to accelerate product adoption and market penetration
Executing agile, market-driven sales strategies aligned with pricing models and competitive dynamics
Testing and scaling new go-to-market approaches such as direct-ship models, channel expansion, and service-light offerings
Collaborating with internal teams to remove barriers and accelerate deal closure
Partnering with Sales Managers (SM) and Strategic Development Managers (SDM) to align on account targeting and engagement strategies
Coordinating with Operations, Supply Chain, and Product teams to support successful new business wins
Monitoring pipeline health, conversion rates, and growth progress with clear reporting and insights
Tracking key performance metrics related to revenue growth and market penetration
Continuously refining targeting strategies based on performance data and market insights

Benefits

Contemporary work-life balance policies and wellbeing activities
Comprehensive private medical care options
Safety net of life insurance and disability programs
Tailored financial programs
Additional elected or voluntary benefits
Company-sponsored benefit programs, including health & welfare programs and the Thrift Plan (401k)
Choice of coverage options that best suit your needs
Comprehensive and competitive benefits package
Additional forms of compensation such as bonuses

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