Director, Growth

Believe • New York, NY

4d • $130,000 - $170,000 • Hybrid

About The Position

As TuneCore continues to evolve its product and accelerate artist global growth, we are investing in a modern Growth organization that helps more independent artists discover our platform, start their music careers with us, and build sustainable careers on their own terms. As the Director, Growth, you will be a key leader within TuneCore, setting the strategic vision for our growth engine across the full customer lifecycle - from acquisition and conversion to engagement, retention, and loyalty. You will define and lead a holistic growth strategy that attracts emerging and high-potential artists, strengthens relationships with artists, labels, and managers, increases customer lifetime value (LTV), and scales sustainable growth across markets. You will own the growth roadmap across paid media, SEO, web conversion, CRM and lifecycle initiatives, retention, and emerging channels. Working closely with agency partners and cross-functional leaders across marketing, product, creative and analytics as well as regional business leaders, you will identify the biggest opportunities, prioritize investment, establish clear goals and measurement, and turn strategy into measurable business outcomes. This role sits at the center of TuneCore’s growth ecosystem, connecting acquisition, product, data, and customer experiences to shape how artists discover, evaluate, choose, engage with, and ultimately grow with TuneCore. You will develop programs that create meaningful, lasting relationships while improving conversion, engagement, retention, and LTV. As a senior leader, you will lead a high-performing Growth organization, developing talent, fostering a culture of accountability and experimentation, and ensuring the right capabilities are in place to deliver against our ambitions. You will also strategically manage agency partners, ensuring they operate as an extension of the team and deliver against clear objectives and business outcomes. This is an opportunity for a strategic, commercially-minded growth leader who combines analytical rigor with creative thinking and can translate customer insight and data into strategy, investment decisions, and scalable execution. Above all, you will help ensure TuneCore’s growth strategy advances our purpose: empowering independent artists to build sustainable careers on their own terms by helping more creators discover, choose, engage with, and grow with TuneCore.

Requirements

• 10+ years of experience in Growth, Growth Marketing, Performance Marketing, or a related discipline within a high-growth technology, SaaS, marketplace, subscription, or digital consumer business
• Proven track record of developing and delivering growth strategies that drive acquisition, engagement, retention, customer lifetime value, and sustainable revenue growth in fast-paced, customer-centric environments
• Deep understanding of the growth funnel and customer lifecycle, with experience across paid media, SEM, SEO, paid social, CRM/lifecycle marketing, conversion optimisation, and retention. Able to set strategic direction across channels while empowering teams and partners to execute
• Strong commercial and analytical acumen, with experience using customer insights, segmentation, forecasting, experimentation, competitive analysis, and performance data to identify opportunities, prioritise investment, and drive business outcomes
• Experience leading high-performing teams, including developing talent, setting clear objectives, fostering accountability and experimentation, and creating an environment that delivers against ambitious growth goals
• Proven experience leading external agencies and strategic partners, setting clear expectations, managing performance, and ensuring partners operate as an extension of the internal team
• Exceptional cross-functional leadership and communication skills, with the ability to influence senior stakeholders and align Product, Marketing, Analytics, Creative, Technology, and regional teams around a shared growth strategy
• Strategic and customer-centric mindset, with a passion for understanding customer needs, building lasting relationships, strengthening brand loyalty, and creating experiences that increase long-term customer value
• Comfort operating at both strategic and operational levels, with the ability to move from setting the long-term growth vision and investment priorities to identifying opportunities, solving complex problems, and driving execution through teams and partners

Responsibilities

• Set and lead TuneCore’s holistic growth strategy across acquisition, engagement, retention, cross-sell, and customer lifetime value
• Own the growth roadmap, identifying the highest-impact opportunities across marketing, product, and customer experience
• Translate strategic priorities into clear investment decisions, goals, and measurable business outcomes
• Develop strategies to attract, engage, and retain artists with high-potential
• Increase customer lifetime value, loyalty, and long-term platform engagement
• Partner with Product and Marketing to create differentiated experiences and programs that deepen relationships with artists, labels, and managers
• Set the strategic direction for acquisition across paid media, SEM, SEO, paid social, content, web conversion, and emerging channels
• Ensure acquisition efforts prioritize customer quality and long-term value, not simply no-stream volume
• Continuously optimise the journey from discovery through conversion and engagement
• Lead strategies that increase retention, engagement, and share of wallet across TuneCore’s product ecosystem
• Identify opportunities to introduce customers to complementary services, including Publishing, and the TuneCore Accelerator Program
• Develop programs that deepen customer relationships and maximise both customer and business value
• Establish a sophisticated segmentation strategy based on earnings, genre, geography, career stage, and customer behaviour
• Use customer insights to develop differentiated acquisition, engagement, and retention strategies
• Ensure experiences and communications reflect the diverse needs and potential of TuneCore’s artist base
• Establish the frameworks, KPIs, and measurement systems needed to understand growth performance
• Use data, customer insights, forecasting, and competitive intelligence to identify opportunities and inform investment decisions
• Continuously improve growth efficiency, retention, LTV, and ROI through testing and optimisation
• Lead, and develop a high-performing Growth organisation
• Create a culture of accountability, experimentation, collaboration, and continuous learning
• Set clear objectives and empower teams to deliver against them
• Strategically manage agency partners, ensuring they operate as an extension of the internal organisation and deliver against agreed business outcomes
• Partner closely with Product, Marketing, Analytics, Creative, Technology, and regional business teams to embed growth across the customer experience
• Influence senior stakeholders and align teams around shared growth priorities
• Build the capabilities, processes, and ways of working required to scale growth globally
• Stay ahead of changes in the music industry, technology, customer behavior, and growth marketing
• Identify and test new channels, capabilities, and approaches that can unlock incremental growth
• Scale successful innovations that create sustainable competitive advantage and improve operational efficiency

Benefits

• Paid Time Off including vacation, holidays, paid bereavement, unlimited paid sick days, and company-wide week off between Christmas and New Years
• Wellness Fridays year-round (close at 1pm on Fridays)
• Universal Paid Parental Leave for both parents
• Comprehensive health, vision, dental, FSA and dependent care from day 1 of employment
• 401k match
• Company wide events, outings and volunteer days
• Hybrid Work
• Learning and development opportunities and career development training
• Free distribution subscription for employees

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed