US Sales Director (East)

sunday • Miami, OK

3d • $150 - $180 • Hybrid

About The Position

As the Sales Director East for sunday, your mission will be to build the highest-performing East US Field SMB region. You will own regional revenue performance, develop the Team Lead layer, raise AE productivity, and make the East a reliable engine for new restaurant growth. You will report to the VP Sales US and work closely with Christine de Wendel, US CEO & co-founder, as well as our cross-functional teams. The role is based in New York, Atlanta, or Miami and requires regular travel across the East region, with hands-on coaching in the field. Join early, grow fast, and shape the journey!

Requirements

• A strong record of personally exceeding sales targets or delivering exceptional sales performance, with strong commercial presence and raw sales ability.
• Meaningful experience leading, managing, and coaching approximately 10 to 20 people, either directly or through Team Leads, including hiring, ramping, and raising the performance bar.
• Strong command of the full sales cycle, SMB sales motions, pipeline and forecast routines, CRM discipline, and the ability to balance hands-on coaching with scalable people leadership.
• Availability to regular travel across the East region, with hands-on coaching in the field.
• You bring grit, resilience, high agency, ambition, learning velocity, competitive intensity, talent magnetism, accountability, energy, humility, and self-awareness.

Nice To Haves

• Experience in B2B SaaS, fintech, payments, restaurant technology, hospitality technology, or another high-growth environment where teams create demand and change customer behavior.

Responsibilities

• Own East regional performance, including the EMNR signed target, location signed target, and regional operating plan.
• Lead, coach, and develop the Team Leads responsible for Mid Atlantic, Southeast, and the existing East team structure.
• Build the East organization by helping hire AEs and Team Leads during the next hiring wave.
• Establish a clear weekly operating rhythm covering forecasting, pipeline reviews, deal coaching, activity quality, hiring, ramp, and performance management.
• Stay close to customers and the field by building relationships with key operators and joining important calls, ride-alongs, and deal reviews.
• Conduct regular market visits across the East region to understand local dynamics, support the teams, and strengthen customer relationships.
• Raise sales standards and AE productivity across prospecting, discovery, qualification, sales execution, negotiation, and close, while creating a culture of accountability, learning, resilience, and momentum.
• Diagnose the root causes of underperformance across talent, coaching, territory, pipeline, process, and market factors, and partner cross-functionally to improve conversion.

Benefits

• Salary: $150K - $180K base + OTE
• Stock Options
• A great office in the heart of Atlanta, Miami or NYC with a balance of in-person and remote work
• Free Vacation Policy
• 100% Employer-Covered Health Insurance
• 401K Plan

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed