Sales Director - Club & Mass Channel

Evergreen Waffles & Pancakes
$130,000 - $160,000

About The Position

Grow Evergreen’s Club & Mass channel—driving distribution, velocity, and revenue across key partners like Target, Walmart, Costco, and Sam’s Club. Build and lead joint business plans that unlock win-win growth for both Evergreen and our retail partners. Turn insights into action—using data to spot opportunities, solve problems, and tell a compelling growth story. Drive smart, effective promotion and pricing strategies that fuel trial, repeat, and real household penetration. Lead relationships with buyers and brokers—showing up as a trusted partner and pushing for bigger, better outcomes. Partner cross-functionally to bring new items to life—from innovation to shelf—with strong, clean execution. Stay close to the shelf—ensuring strong in-stock, great merchandising, and support plans to drive consistent in-store performance. Bring a builder mindset—helping shape how we scale the channel and the way we go to market.

Requirements

  • 8-12+ years of CPG sales experience, with deep expertise in Club, Mass, or large-format retail.
  • Proven track record of driving growth with major retailers (Target, Walmart, Costco, Sam’s Club).
  • Strong strategic mindset paired with hands-on execution ability.
  • Experience leading broker networks and influencing cross-functional teams.
  • Deep understanding of high-velocity retail environments, trade strategy, and category management.
  • Strong analytical capabilities and comfort using data to drive decisions.
  • Entrepreneurial mindset—comfortable operating in a fast-paced, high-growth environment.

Responsibilities

  • Grow Evergreen’s Club & Mass channel—driving distribution, velocity, and revenue across key partners like Target, Walmart, Costco, and Sam’s Club.
  • Build and lead joint business plans that unlock win-win growth for both Evergreen and our retail partners.
  • Turn insights into action—using data to spot opportunities, solve problems, and tell a compelling growth story.
  • Drive smart, effective promotion and pricing strategies that fuel trial, repeat, and real household penetration.
  • Lead relationships with buyers and brokers—showing up as a trusted partner and pushing for bigger, better outcomes.
  • Partner cross-functionally to bring new items to life—from innovation to shelf—with strong, clean execution.
  • Stay close to the shelf—ensuring strong in-stock, great merchandising, and support plans to drive consistent in-store performance.
  • Bring a builder mindset—helping shape how we scale the channel and the way we go to market.

Benefits

  • Competitive base salary of $130,000–$160,000 per year depending on experience, knowledge, skills, abilities, market alignment in your area, and internal alignment with our team
  • Bonus potential, aligned with experience, scope, and the opportunity to make a real impact
  • Medical, dental, vision, and base life insurance -- 50% of premiums paid by the company
  • 401k with 4% company match
  • Self-managed PTO and paid company holidays
  • Voluntary/supplemental life, critical illness and accident insurance
  • Flexible health and dependent care spending account plans
  • Instacart membership
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