Sales Development Specialist

GE HealthCare

4d•Onsite

About The Position

The Sales Development Specialist will be responsible for lead qualification of inbound demand by engaging prospects, identifying needs, and assessing sales readiness across multiple channels. They will execute targeted outbound campaigns aligned to priority segments using coordinated email, phone, and digital outreach. This role will ensure a high-quality handoff of qualified opportunities by capturing and documenting critical prospect insights. The specialist will oversee accurate tracking of lead activity, engagement, and progression within CRM systems such as Salesforce and drive timely follow-up on marketing-generated leads in line with qualification standards and service level expectations. They will also provide structured feedback to sales and marketing on campaign effectiveness, buyer pain points, and market dynamics, and deliver against defined performance metrics including qualification volume, conversion rates, and pipeline contribution. Maintaining strong knowledge of GE HealthCare offerings, competitive landscape, and industry trends is also a key responsibility.

Requirements

Bachelor’s degree in Business, Communications, or related field, or equivalent experience
Early career experience in sales development, lead generation, or customer engagement, ideally within healthcare or a related industry
Strong communication and stakeholder engagement skills across phone, email, and digital channels
Experience working with platforms like Salesforce, Gong and Genesys
Self-directed with the ability to prioritize, execute, and collaborate in a performance-driven environment

Nice To Haves

Experience supporting healthcare or medical technology sales organizations
Exposure to both inbound and outbound prospecting models
Familiarity with sales enablement and automation tools
Ability to manage multiple priorities in a fast-paced, metrics-driven setting

Responsibilities

Lead qualification of inbound demand by engaging prospects, identifying needs, and assessing sales readiness across multiple channels
Execute targeted outbound campaigns aligned to priority segments using coordinated email, phone, and digital outreach
Ensure high-quality handoff of qualified opportunities by capturing and documenting critical prospect insights
Oversee accurate tracking of lead activity, engagement, and progression within CRM systems such as Salesforce
Drive timely follow-up on marketing-generated leads in line with qualification standards and service level expectations
Provide structured feedback to sales and marketing on campaign effectiveness, buyer pain points, and market dynamics
Deliver against defined performance metrics including qualification volume, conversion rates, and pipeline contribution
Maintain strong knowledge of GE HealthCare offerings, competitive landscape, and industry trends