Sales Development Specialist

Smartrend Manufacturing Group•Winnipeg, MB

4d•Onsite

About The Position

The Sales Development Specialist (SDS) plays a key role in driving growth by generating leads, qualifying opportunities, booking sales meetings, and supporting early-stage territory or account development alongside the Account Executive team. This role is ideal for someone who is results-driven, customer-focused, and energized by building relationships and uncovering new business opportunities.

Requirements

Diploma or degree in Business, Marketing, Communications, or a related field (or equivalent experience).
1–3 years of experience in inside sales, sales development, lead generation, or customer engagement.
Demonstrated success generating and qualifying leads through outbound outreach.
Strong communication and relationship-building skills across phone, email, and virtual channels.
Proficiency with CRM systems, digital sales tools, and Microsoft Office.
Strong organizational skills with the ability to manage follow-ups and maintain accurate records.
Ability to identify customer needs and position appropriate solutions.
Self-motivated, results-oriented, and able to work independently in a fast-paced environment.
A proactive team player with a strong commitment to customer service.

Responsibilities

Generate and qualify leads through outbound calls, prospecting, research, and targeted campaigns.
Route qualified opportunities to the Account Executive team for next-step engagement.
Build and nurture relationships with prospective and existing customers to support early-stage sales growth.
Follow up with customers to maintain engagement and deliver an exceptional experience.
Identify and develop new customer accounts to expand market reach.
Use CRM and sales tools to uncover customer needs and support tailored solutions.
Track and document sales development activities and provide regular activity updates.
Conduct market research to identify trends and new opportunities.
Represent the company at trade shows, conferences, and industry events.
Maintain current product knowledge and industry awareness to support informed customer conversations.
Collaborate with internal teams to strengthen customer relationships and support sales objectives.