Sales Development Representative (SDR)

Defendify•Portland, ME

15d•Hybrid

About The Position

Defendify is seeking a Sales Development Representative (SDR) to drive new sales opportunities through focused outbound prospecting. This is a phone-first role for individuals who enjoy engaging prospects in live conversations, maintaining consistent outreach, and creating new business opportunities. The SDR will spend most of their time calling prospects, initiating conversations, following up on outreach, and generating qualified meeting opportunities for Account Executives. The ideal candidate is competitive, resilient, and motivated by clear goals, frequent feedback, and continuous improvement. Success is measured by consistent execution and a commitment to getting better daily, supported by modern systems and processes for tracking key performance metrics like call activity, connect rates, conversations, meetings booked, and meeting quality. Defendify's outbound strategy utilizes AI and automation for targeted account and contact lists, enriched with relevant data, prioritizing contacts with high connect rates. Preparation, energy, execution, and persistence are key to success. While the role is based in Portland, Maine, with a preference for in-person collaboration at their headquarters overlooking Casco Bay, the company is open to the right candidate regardless of location.

Requirements

Enjoy prospecting by phone and are comfortable making outbound calls every day
Motivated by goals, scoreboards, and measurable progress
Embrace feedback and use it to continuously improve
Communicate clearly, professionally, and confidently
Stay organized and consistently follow through on commitments and follow-up
Curious about cybersecurity, business problems, and how buyers make decisions
Enjoy learning and leveraging tools such as CRM, LinkedIn, dialers, email, and AI
Energized by being part of a competitive, high-performing team
Care about creating meaningful opportunities and booking quality meetings, not just logging activity
Experience in sales, customer-facing roles, or other environments where communication, persistence, and accountability matter

Responsibilities

Make outbound calls to targeted prospects every day
Book qualified meetings with IT leaders and executive buyers
Follow up with prospects through phone, email, and social channels
Work filtered and prioritized account and contact lists
Continuously learn Defendify’s target buyers, value proposition, and outbound messaging
Handle objections and keep conversations moving
Maintain clean, accurate activity records in our CRM
Prepare Account Executives with useful context before meetings
Track your activity, connect rates, conversations, meetings booked, and meetings attended
Share feedback from live conversations so we can improve targeting, messaging, and list quality