Sales Development Representative (SDR)

Defendify•Portland, ME
•Hybrid

About The Position

Defendify is seeking a Sales Development Representative (SDR) to drive new sales opportunities through focused outbound prospecting. This is a phone-first role for individuals who enjoy engaging prospects in live conversations, maintaining consistent outreach, and creating new business opportunities. The SDR will spend most of their time making direct calls to prospects, initiating conversations, following up on outreach, and generating qualified meeting opportunities for Account Executives. The ideal candidate is competitive, resilient, and motivated by clear goals, frequent feedback, and continuous improvement. Success is measured by consistent execution and a commitment to getting better daily. Defendify utilizes modern systems and processes to track key performance metrics such as call activity, connect rates, conversations, meetings booked, meetings attended, and meeting quality to identify trends, celebrate wins, solve challenges, and foster individual and team improvement. The company emphasizes a culture where feedback is embraced, ownership of results is taken, and daily improvement is a priority. Defendify's outbound strategy is enhanced by AI and automation for targeted account and contact list segmentation, data enrichment, and prioritization of contacts with high connect rates, providing SDRs with a strong foundation. Success hinges on preparation, energy, execution, and persistence. While the role is open to the right candidate regardless of location, there is a preference for those who can spend significant time in their Portland, Maine headquarters, which offers a collaborative environment overlooking Casco Bay.

Requirements

  • Enjoy prospecting by phone and are comfortable making outbound calls every day
  • Motivated by goals, scoreboards, and measurable progress
  • Embrace feedback and use it to continuously improve
  • Communicate clearly, professionally, and confidently
  • Stay organized and consistently follow through on commitments and follow-up
  • Curious about cybersecurity, business problems, and how buyers make decisions
  • Enjoy learning and leveraging tools such as CRM, LinkedIn, dialers, email, and AI
  • Energized by being part of a competitive, high-performing team
  • Care about creating meaningful opportunities and booking quality meetings, not just logging activity
  • Have experience in sales, customer-facing roles, or other environments where communication, persistence, and accountability matter

Nice To Haves

  • Experience in sales, customer-facing roles, or other environments where communication, persistence, and accountability matter

Responsibilities

  • Make outbound calls to targeted prospects every day
  • Book qualified meetings with IT leaders and executive buyers
  • Follow up with prospects through phone, email, and social channels
  • Work filtered and prioritized account and contact lists
  • Continuously learn Defendify’s target buyers, value proposition, and outbound messaging
  • Handle objections and keep conversations moving
  • Maintain clean, accurate activity records in our CRM
  • Prepare Account Executives with useful context before meetings
  • Track your activity, connect rates, conversations, meetings booked, and meetings attended
  • Share feedback from live conversations so we can improve targeting, messaging, and list quality
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