Sales Development Representative

BetterCloud, Inc.

12d•$70,000 - $80,000•Remote

About The Position

BetterCloud is seeking a Sales Development Representative (SDR) who will leverage AI as a core component of their prospecting strategy. This is a dedicated outbound role focused on initiating conversations with IT and security leaders to address challenges in AI, SaaS, and cloud governance. The SDR will collaborate with a Sales Director and Account Executives to develop and implement targeted outbound strategies. The emphasis is on building qualified pipeline through thorough research, relevant messaging, and AI-assisted personalization at scale, rather than just activity volume. This role is ideal for individuals who are energized by experimenting with new tools, testing messaging, and engaging in substantive conversations about complex technical problems.

Requirements

2-4 years of outbound sales development or prospecting experience, ideally in B2B SaaS.
Demonstrated fluency in building or using AI tools in a real workflow.
Strong prospecting instincts and resilience.
Ability to hold high-level conversations with senior executives and translate technical problems into business value.
Curiosity and coachability, with the ability to thrive in a fast-changing environment and quickly adopt new tools.
Quantitative track record of exceptional performance against quota.
Excellent written and verbal communication skills, with the ability to personalize at scale without sounding generic.
Must be authorized to work in the U.S.

Nice To Haves

Experience selling or prospecting into IT, security, or IT Ops buyers.
Familiarity with IT/SaaS/security concepts: SaaS management, IAM, cloud security, or governance and compliance.
Hands-on experience with Salesforce and a sales-engagement platform (SalesLoft or Outreach).
Experience with tools like LinkedIn Sales Navigator, ZoomInfo, Lusha, Gong, or Clay.
Experience integrating AI tools into a sales stack (e.g., prompt libraries, custom GPTs, automation platforms).

Responsibilities

Own outbound prospecting into target accounts through cold calls, email, LinkedIn, and video.
Research accounts, identify decision-makers and influencers (IT, security, and infrastructure leaders), pinpoint needs, and set up qualified meetings for Sales Directors and Account Executives.
Conduct high-level, consultative conversations with senior IT and security executives regarding AI, SaaS, and cloud sprawl.
Partner with Sales Director to design, test, and refine outbound plays and messaging by segment and persona.
Meet and exceed monthly targets for qualified meetings and pipeline generation.
Maintain prospecting status, data integrity, and accurate forecasting in Salesforce.
Continuously experiment with AI tooling to enhance targeting, personalization, and conversion rates.
Build and use AI workflows for account research, list-building, lead scoring, and pre-call briefs.
Draft and iterate messaging with AI across email, LinkedIn, and call scripts, refining based on reply and conversion data.
Automate repetitive tasks to allow more human time for high-value conversations, integrating AI tools with the CRM and sales-engagement stack.
Document winning prompts, plays, and workflows to share with the SDR team.
Use AI responsibly, ensuring data handling, accuracy, and brand voice are maintained.