Sales Development Representative

Lighthouse•Denver, CO
•$55,000 - $76,000•Hybrid

About The Position

Lighthouse is seeking a Sales Development Representative to join its expanding Revenue team in a hybrid role based in Denver, Colorado. The role drives growth by qualifying leads for Account Executives and serves as an initial point of contact between hotel brands and Lighthouse. The SDR raises awareness of Lighthouse, engages prospective clients, and builds the sales pipeline, while also helping refine and expand the Sales Development function. The SDR researches hospitality contacts, develops personalized outreach using relevant industry and company information, and contacts prospects through calls, LinkedIn, and email. The role qualifies inbound and outbound leads, identifies prospective clients' needs, and arranges meetings with Business Development Managers, with a strong handoff to the sales team. The SDR also collaborates with Marketing and sales colleagues to follow up on event and campaign leads and improve the sales process and win rate.

Requirements

  • High energy and a passion for building relationships and connecting with people.
  • Professional written and verbal communication skills.
  • Strong organizational skills and attention to detail.
  • Desire to pursue a career in sales.
  • Strong prioritization skills and demonstrated ability to manage multiple activities simultaneously.
  • Self-motivated team player who can work independently and collaboratively.
  • Demonstrated coachability and desire for continuous improvement.

Nice To Haves

  • Experience in the hospitality industry.
  • Prior experience as a Sales Development Representative or in sales.
  • Experience using Salesforce or another CRM tool.

Responsibilities

  • Research key contacts in the hospitality industry, particularly hotel chains and their management companies.
  • Use industry news, trends, and company updates to create well-crafted messaging for key contacts.
  • Make outbound calls, send LinkedIn messages, and write personalized emails to prospective clients while maintaining high activity volume and outreach quality.
  • Proactively seek new business opportunities for Lighthouse.
  • Identify prospective clients' needs and qualify inbound and outbound leads.
  • Encourage qualified prospects to meet with Business Development Managers and provide a strong handoff to the sales team.
  • Work with Marketing to generate leads and follow up with prospective clients after trade shows, webinars, and other events and campaigns.
  • Collaborate with Regional Sales Managers, Account Executives, and Marketing to optimize Lighthouse's sales process and win rate.
  • Help refine and expand Lighthouse's Sales Development function.

Benefits

  • Flexible time off.
  • 401(k) matching up to 4%.
  • Two Blue Cross Blue Shield health plans, with a 99% company contribution to the base plan and 75% contribution for dependents and spouses, plus $25 per month toward an HSA.
  • Vision and dental insurance, including a dental buy-up option and 50% company contributions to premiums for employees, dependents, and spouses.
  • Confidential employee assistance program at no cost.
  • Employer-paid short-term disability and $50,000 life insurance.
  • Paid parental leave: 12 weeks for primary caregivers and 3 weeks for secondary caregivers, a $1,500 new-parent bonus, and a four-week flexible return-to-work plan.
  • Subsidized ClassPass subscription.
  • Referral bonus.
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