Sales Development Representative (SDR)

HowGood•New York, NY

4d•$70,000 - $115,000

About The Position

HowGood is an independent research company and SaaS platform with the world's largest database on food product sustainability. Its Latis platform assesses more than 33,000 ingredients across eight sustainability metrics and helps food brands, retailers, restaurants, and ingredient suppliers measure, reduce, report, and communicate environmental and social impact. Sustainability, R&D, and procurement teams at major food companies use Latis to make product and sourcing decisions. HowGood is backed by FirstMark. The Sales Development Representative will open conversations with food and CPG companies that need credible sustainability data and generate qualified first meetings for Account Executives. As a founding member of HowGood's SDR team, this person will work directly with the Head of Sales, help develop the team's playbook, and turn suppliers joining through SupplierConnect into sales conversations. Success is primarily measured by qualified meetings held per month, where the prospect attends, the meeting meets qualification criteria, and the opportunity advances to the next sales stage. Ramp targets are 2–3 qualified meetings held in days 1–30, 4–6 in days 31–60, and 6–8 per month in days 61–90. Activity, reply rates, and meeting-to-opportunity conversion are also tracked. The position may be based in the Brooklyn, NY office, Europe, or remotely. It reports to Rachel Calomeni, Head of Sales. Base salary is $70,000–$80,000, with $100,000–$115,000 OTE paid on qualified meetings held that advance to opportunity. US benefits are listed below and vary by country.

Requirements

Prior experience in a prospecting role such as SDR or BDR, as well as a prior quota-carrying role; ideally at a B2B SaaS or data company.
Demonstrable performance metrics, such as meetings booked, quota attainment, and pipeline sourced.
Creative approach to outbound messaging.
Comfort with and willingness to make cold calls every day.
Hands-on experience with prospecting and AI tools, such as Apollo, Clay, Amplemarket, or AI research assistants.

Nice To Haves

Experience selling into food, CPG, retail, or supply chain companies.
Familiarity with sustainability topics such as carbon accounting, Scope 3 emissions, or ESG reporting.
Experience selling to enterprise accounts with multiple stakeholders.
A second language for European prospects; German, French, Spanish, and Italian are preferred.

Responsibilities

Prospect into food and beverage brands, CPG manufacturers, retailers, foodservice operators, and ingredient suppliers.
Cold call, email, and message sustainability, R&D, procurement, and commercial leaders daily with creative outreach.
Research suppliers submitting data through SupplierConnect, identify the appropriate buyers, and initiate sales conversations.
Identify buying signals such as climate commitments, Scope 3 reporting deadlines, retailer data requests, and new sustainability hires.
Qualify meetings against agreed criteria before scheduling them with Account Executives, and provide clear handoff notes.
Use AI tools to research accounts, personalize outreach, and maintain accurate CRM records daily.
Test messaging by segment, track conversion, and share results with the sales team weekly.
Help build the SDR team's playbook and own a segment when fully ramped.
Submit a resume or LinkedIn profile, cover letter, outbound numbers from the most recent role and their conversion, and a sample cold email to a mid-size CPG brand's Head of Sustainability.