Sales Development Representative

Texada Software

1d•Hybrid

About The Position

As a Sales Development Representative (SDR) at Texada Software, you’ll be on the front lines of our growth engine, sparking new conversations with equipment dealerships and rental businesses across North America. Texada’s Growth Platform gives customers the tools they need to grow their sales, rentals, and service business all in one place. You’ll connect with new prospects, showing them how Texada can solve real growth challenges, and create new opportunities for our sales team to close deals. As you become an Texada aficionado with deep knowledge and understanding of our tools and services you will play a significant part in growing our customer base, both in the heavy equipment dealership space and heavy equipment rental industry. If you are seeking to pursue your sales aspirations, then we encourage you to apply. As a hunter, you will create the spark between prospects and our products to support our Sales Executives. Our data driven metrics and marketing automation tools will assist you in achieving your revenue targets.

Requirements

Bachelor’s degree from an accredited college or university
Proficiency in using AI tools to enhance content creation, personalize messaging, and improve workflow efficiency.

Nice To Haves

Experience in an outbound software sales environment
Success with technical sales over the phone, video conferences, and in person
Background in technology sales or lead generation is a plus
Prior success in quota driven sales environment a plus
Experience using HubSpot (or comparable CRMs) is an asset
Passion for building trust and leveraging relationships into business solutions
Critical thinking, effective team collaboration
Ability to take initiative, be resourceful, be proactive and tackle difficult situations
Working knowledge of asset management or the heavy equipment rental/dealer industry software is a plus

Responsibilities

Follow-up on inbound marketing leads and identify qualified opportunities
Create target prospects lists and nurture raw leads to Marketing Qualified Leads (MQLs)
Qualifying inbound leads (60% of monthly targets) to generate Sales Qualified Leads (SQLs) using a scorecard process and seeking out outbound opportunities (40% of monthly targets)
Cold call into prospects generated by variety of outside sources
Profile strategic accounts by identifying key individuals, researching and obtaining business requirements, and presenting solutions to begin sales cycle
Educate and develop prospects leading to hand-off to sales teams
Nurture new marketing leads by educating and developing prospects
Set up Discovery calls when a lead reaches a qualified stage
Ensure successful follow through of sales cycle by maintaining accurate activity and lead qualification information in our CRM (Hubspot)
Utilize CRM to track key metrics, aiding in decision making and resource allocation; Identify, approach, and initiate businesses we can add value through our products and services
Lead or participate in other assigned projects
Drive attendance for webinars and live seminars, set meetings for conferences
Collaborate with sales and marketing team members on strategic sales
Become knowledgeable on the industries in which we serve, namely Heavy Equipment Sales and Rental – knowing the landscape across North America and identifying areas where we can become industry partners.
Provide robust forecasting for current and new accounts, to aid in decision-making and resource allocation of the organization.
Become a primary contributor and leader in strategic thinking and discussion on sales