Sales Development Representative (Outbound)
About The Position
Bonusly is establishing its inaugural in-person sales hub in Boston, and this Sales Development Representative (SDR) will be among the founding members. The role is entirely outbound, focusing on researching accounts, developing targeted outreach sequences, conducting cold calls, and transferring sales-qualified opportunities to the Account Executive (AE) team. The primary objective is to maintain a consistently full pipeline, rather than closing deals. This is not a conventional SDR position; it emphasizes strategic outreach informed by an AI-first go-to-market system that identifies optimal targets, timing, and messaging. The SDR will leverage this intelligence to generate qualified conversations and drive high-quality pipeline to meet growth targets. The ideal candidate is AI-native, proficient in using tools to enhance productivity and speed, and capable of executing advanced sales strategies. The in-person nature of the role in Boston facilitates rapid coaching, accelerated learning, and a more efficient feedback loop compared to remote positions.
Requirements
- Must be based in or willing to relocate to the Boston area for this in-person role.
- 1-2 years of experience in an SDR, BDR, or outbound-focused sales role. Candidates with 0 years of experience who are eager to grow in sales will also be considered.
- Strong written communication skills, with the ability to write in a natural, non-templated style.
- Comfort and proficiency with outbound sales activities, including cold calling, email sequencing, and LinkedIn outreach.
- Organized, self-directed, and accountable for meeting sales targets.
Nice To Haves
- Experience with HubSpot, ZoomInfo, and AI tools like ChatGPT or Claude within a sales workflow.
- Previous experience selling to HR, People, or culture teams.
- A demonstrated track record of experimenting with sales sequences or outbound testing.
Responsibilities
- Cold outbound prospecting across Bonusly's Ideal Customer Profile (ICP) of mid-market HR and People leaders in companies with 200-2,000 employees.
- Researching target accounts using tools such as ZoomInfo, LinkedIn, and internal intelligence platforms.
- Building and executing multi-touch outreach sequences via email, phone, and LinkedIn.
- Conducting purposeful cold calls, involving pre-call research, personalized messaging, and tracking effectiveness.
- Qualifying leads and booking discovery calls for the AE team.
- Achieving monthly Sales Qualified Opportunity (SQO) targets, tracked in HubSpot.
- Contributing to setting the culture and operational habits for the new Boston hub as an early team member.
Benefits
- OTE: $20,000-$30,000, variable tied to monthly SQOs.
- In-person work environment based out of the Boston hub.
- Daily in-person collaboration.
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
Education Level
No Education Listed
