Sales Development Representative, Legal Services

Carta•New York City, NY

14d•Remote

About The Position

Carta connects founders, investors, and limited partners through world-class software, purpose-built for everyone in venture capital, private equity and private credit. Trusted by 65,000+ companies in 160+ countries, Carta’s platform of software and services lays the groundwork so you can build, invest, and scale with confidence. Carta’s Fund Administration platform supports 9,000+ funds and SPVs, representing nearly $185B in assets under management, with tools designed to enhance the strategic impact of fund CFOs. Recognized by Fortune, Forbes, Fast Company, Inc. and Great Places to Work, Carta is shaping the future of private market infrastructure. Together, Carta is creating the end-to-end ERP platform for private markets. Traditional ERP solutions don’t work for Private Funds. Private capital markets need a comprehensive software solution to replace outdated spreadsheets and fragmented service providers. Carta’s software for the Office of the Fund CFO does just that - it’s a new category of software to make private markets look more like public markets - a connected ERP for private capital. For more information about our offices and culture, check out our Carta careers page. You'll be joining our Americas Sales team. Reporting to the Sales Development Director, you'll sit at the top of Carta Law's US revenue funnel — working alongside Sales Directors and fellow SDRs to identify and engage the legal leaders, fund managers, and asset managers who need what Carta Law delivers. This is a high-growth, high-visibility role at the commercial frontier of a business that is scaling fast — with a clear progression path from SDR into a full closing role for the right person.

Requirements

A proven B2B prospector. You have 1+ years of experience recommended in a B2B sales role — you understand the outbound motion, you're comfortable with cold outreach and rejection, and you know how to earn a conversation.
A strong communicator who earns credibility fast. You can engage effectively with sophisticated prospects — including lawyers, CCOs, and fund partners — and articulate why Carta Law is worth their time, clearly and confidently.
Organized and self-directed. You manage your own pipeline, prioritize effectively across competing demands, and don't need to be chased to follow up — you're already ahead of it.
CRM and tools fluent. You have a working understanding of CRM systems and sales tracking tools, and you treat data hygiene as a professional standard, not an afterthought.
Flexible and growth-oriented. You adapt quickly in a fast-moving environment, collaborate well across functions — including with C-suite and lead lawyers — and you're motivated by the path this role opens up, not just the role itself.
Must be able to work Eastern Time hours (9am–6pm ET), Monday to Friday.

Responsibilities

Fill the top of the funnel. Own outbound prospecting through LinkedIn, cold calling, and digital outreach — identifying the right targets, sparking the right conversations, and booking qualified meetings for the Sales Directors.
Build a pipeline the team can close from. Collaborate with Sales Directors and fellow SDRs to develop sharp, well-researched prospect target lists that translate into real commercial opportunities.
Keep the CRM clean and current. Maintain accurate records of all sales activity and client interactions so the team always has a clear, reliable view of pipeline and progress.
Arm the team with the right materials. Assist in preparing sales collateral and presentations that give Carta Law's value proposition the clarity and credibility it deserves in front of sophisticated legal and fund clients.
Stay ahead of the market. Monitor industry trends, competitor activity, and market developments so your outreach is timely, relevant, and positioned to land.