About The Position

Our client is a fast-growing marketing technology company that helps local businesses turn customers into brand advocates through an engaging in-store experience paired with powerful email/SMS and social amplification tools. They serve industries like restaurants, dental/orthodontics, retail/beauty, and hospitality/entertainment. The team is data-driven, customer-obsessed, and focused on delivering measurable growth for SMBs. This role exists to create high-performing copy, test continuously, and report clear results that drive client success and revenue growth. The Impact you’ll make includes creating high-converting landing pages and website sales copy, writing and optimizing sales landing pages aligned to target audiences and offers, structuring persuasive on-page flows (headlines, hooks, CTAs, risk reversals, social proof), collaborating on page layout and content blocks in WordPress or similar, creating segmented email nurture and promotional campaigns, crafting cold outreach copy (subject lines, openers, CTAs) and iterating based on performance, partnering with the team to ensure deliverability best practices and list hygiene, drafting thumb-stopping hooks, scripts, and captions for Meta/Instagram/Facebook, A/B testing angles, offers, and creatives to improve CTR and conversion, localizing tone and messaging for SMB audiences across key industries, monitoring open rates, CTRs, landing page conversion, and downstream actions, proposing and running copy tests, documenting hypotheses, learnings, and next steps, producing regular performance reports and recommendations, maintaining brand voice guidelines across channels, and working closely with customer success/marketing to align messaging to goals, and contributing case studies and knowledge sharing based on results.

Requirements

  • Proven sales copywriting track record with real-world case studies/portfolios that include metrics (e.g., open rates, CTR, conversion rates)
  • Hands-on experience writing conversion-focused landing pages, email nurture/cold outreach, and paid social ad copy/scripts
  • Ability to analyze performance data and implement iterative copy improvements
  • Excellent English communication skills (spoken and written)
  • Availability for 40 hours/week, Mon–Fri, 9am–5pm PST
  • Persuasive frameworks (AIDA, PAS), subject line and CTA testing, basic email deliverability concepts, UX writing fundamentals for landing pages, comfort with UTM/tracking context, and familiarity with Mailchimp (or similar), WordPress landing pages, and Meta ad environments
  • Clear communicator, highly organized, data-driven, proactive, receptive to feedback, and comfortable collaborating in Slack
  • Computer with at least 8GB RAM, an Intel i5 core processor/AMD Ryzen 5 Processor and up.
  • Internet speed of at least 40MBPS
  • Headset with an extended mic that has noise cancellation and a webcam
  • Back-up computer and internet connection
  • Quiet, dedicated workspace at home
  • Thrive in a test-measure-iterate environment and take ownership of outcomes, not just outputs
  • Enjoy writing for SMB audiences across multiple industries and can adapt tone accordingly
  • Equally comfortable crafting persuasive copy and digging into performance metrics
  • Can work independently, communicate clearly in Slack, and are energized by helping clients grow
  • Reliable internet, quiet workspace, and professional calling environment required
  • Provide own computer with Intel Core i5 or something similar or higher operating system

Responsibilities

  • Write and optimize sales landing pages aligned to target audiences and offers
  • Structure persuasive on-page flows (headlines, hooks, CTAs, risk reversals, social proof)
  • Collaborate on page layout and content blocks in WordPress or similar
  • Create segmented nurture sequences and promotional campaigns
  • Craft cold outreach copy (subject lines, openers, CTAs) and iterate based on performance
  • Partner with the team to ensure deliverability best practices and list hygiene
  • Draft thumb-stopping hooks, scripts, and captions for Meta/Instagram/Facebook
  • A/B test angles, offers, and creatives to improve CTR and conversion
  • Localize tone and messaging for SMB audiences across key industries
  • Monitor open rates, CTRs, landing page conversion, and downstream actions
  • Propose and run copy tests; document hypotheses, learnings, and next steps
  • Produce regular performance reports and recommendations
  • Maintain brand voice guidelines across channels
  • Work closely with customer success/marketing to align messaging to goals
  • Contribute case studies and knowledge sharing based on results

Benefits

  • No benefits package included
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