Sales Coordinator

Crescent Careers•Charlotte, NC

36d•Onsite

About The Position

The Sales & Catering Coordinator plays a crucial role in supporting the sales team and ensuring seamless event execution. This position involves preparing event documentation, coordinating with various hotel departments and clients, and identifying opportunities to maximize revenue through upselling and enhancements. The role also includes managing event space, acting as a liaison between sales managers and clients, and assisting in generating new leads and securing repeat business. Additionally, the Sales & Catering Coordinator assists with revenue analysis and reporting, monitoring booking channels, and providing market intelligence. This is a full-time position that may require occasional evening or weekend work based on business demands.

Requirements

Prior hotel or hospitality experience preferred; sales support experience a plus
Strong communication and customer service skills
Excellent organizational skills and attention to detail
Proficiency with Microsoft Office; experience with hotel sales systems preferred
Ability to manage multiple priorities in a fast-paced environment
Professional demeanor and a team-oriented attitude
Customer focus
Time management
Problem-solving
Collaboration across departments
Accuracy and follow-through

Nice To Haves

Sales support experience

Responsibilities

Prepare all event documentation and coordinate with sales, hotel departments, and customers to ensure consistent, high-level service throughout pre-event, event, and post-event phases.
Recognize opportunities to maximize revenue by up-selling and offering enhancements to create outstanding events.
Manage group and event space blocks in sales systems (Delphi.fdc) ensuring optimal space utilization.
Act as a liaison between Sales Managers and customers throughout the event process, making presence known to the customer at all times.
Be available to solve problems and/or suggest alternatives to previous arrangements.
Proactively identify and resolve operational challenges before and during events in collaboration with internal departments.
Manage banquet and meeting space for assigned groups.
Collaborate with Sales Managers to assess the feasibility of client requests, including space compatibility and materials.
Assist in promoting the hotel, generating new leads, and supporting efforts to secure repeat business.
Ensure accurate account history and client data entry within OnQ/PEP.
Initiate phone calls to clients prior to their events to confirm final details, collect any updated information, and address last-minute needs.
Proactively identify and present upsell opportunities such as premium menu options, specialty décor, or added services to enhance the event experience and increase revenue.
Generate and analyze daily, weekly, and monthly reports related to pace, pickup, occupancy, ADR, RevPAR, and segmentation performance.
Assist in the development of group forecasts, budgets, and revenue strategy plans in collaboration with the Revenue team.
Monitor rate parity and inventory accuracy across all booking channels and third-party sites.
Create and manage group room blocks, booking codes, and reservation links in coordination with the Sales and Front Office teams.
Provide market intelligence by tracking competitor pricing, promotional offers, and business mix.
Support weekly strategy meetings by preparing data dashboards and performance summaries.
Identify revenue opportunities through upselling recommendations and strategic group placement.