Sales Coordinator

Carlsbad By The Sea•Carlsbad, CA

10d

About The Position

We’re seeking a highly organized and relationship-driven Sales Coordinator to support our Sales team in achieving monthly and annual revenue goals. This role has a primary focus on bridal and wedding room blocks, while also functioning as a Group Coordinator, ensuring seamless execution of group bookings from contract to arrival. You’ll play a key role in building partnerships, managing group inventory, and contributing directly to the hotel’s success while helping introduce the new brand into the Carlsbad market. In addition, this role will provide support to our sister property, Fairfield Inn & Suites Carlsbad, as directed, assisting with sales coordination and group-related efforts across both hotels.

Requirements

Minimum 1 year of hotel, hospitality, or sales experience (wedding or group sales experience a strong plus)
Experience with group room blocks, reservations systems, or sales coordination required
Strong understanding of group processes (cutoff dates, pick-up tracking, block management) preferred
Strong relationship-building and networking skills
Highly organized with strong attention to detail
Ability to multitask and thrive in a fast-paced environment
Proficiency in Microsoft Office and CRM systems (Salesforce/Delphi experience a plus)
Excellent written and verbal communication skills
Results-driven mindset with a focus on revenue generation

Nice To Haves

wedding or group sales experience a strong plus
Salesforce/Delphi experience a plus
Strong understanding of group processes (cutoff dates, pick-up tracking, block management) preferred

Responsibilities

Serve as a key point of contact for wedding and bridal room block inquiries, from initial lead through booking and execution
Develop and maintain relationships with the Wedgewood Wedding facility adjacent to the hotel, local wedding venues, planners, and vendors to generate new group business
Act as Group Coordinator for assigned business: Enter and manage group room blocks in the system with accuracy, Monitor and communicate cutoff dates, pick-up, and inventory changes, Ensure all group details are accurate and up to date from contract through arrival
Coordinate, manage, and monitor wedding and group room blocks, maximizing pick-up and revenue
Actively contribute to achieving monthly and annual room revenue targets
Provide administrative support to the Sales team, including preparing reports, proposals, contracts, and presentations
Update CRM (Delphi/GRC) daily and generate reports as needed
Track and complete sales trace activities consistently and accurately
Coordinate internal sales meetings and respond to requests promptly
Research and qualify new prospects, delivering detailed insights to Sales Leaders
Build and maintain strong relationships with new and existing clients
Ensure client database information is accurate and up to date
Create and distribute resume reports; act as a point of contact for inquiries
Assist with implementing sales strategies and initiatives
Provide sales and coordination support to Fairfield Inn & Suites Carlsbad (sister property) as directed, including assistance with group blocks, inquiries, and administrative tasks