Sales Coordinator

Fora•New York, NY

8h•$60,000 - $90,000•Onsite

About The Position

Fora is hiring a Sales Coordinator to support the front end of the advisor sales pipeline. This role is responsible for ensuring inbound leads are consistently reviewed, prioritized, and moved through the funnel, enabling the sales team to focus on higher-value advisor segments. The Sales Coordinator partners closely with the membership sales team to triage applicants, conduct outreach to warm prospects, and maintain a clean, efficient pipeline that supports conversion goals. This position is well suited for someone early in their sales or operations career who is comfortable balancing outreach with systems thinking. It offers the opportunity to build and improve workflows, including experimenting with AI and automation tools, while gaining direct exposure to a high-performing sales environment.

Requirements

1-2 years of experience in a sales, recruiting, operations, or customer-facing role (or a strong entry-level candidate with demonstrated hustle and tech savvy)
Confident, clear communicator—comfortable making calls to prospects and representing Fora professionally
Operationally minded, with strong attention to detail and a bias toward building systems over one-off solutions
Eagerness to learn and use new tools, including AI—we're a team that moves fast and rewards curiosity

Nice To Haves

Prior experience with HubSpot or a similar CRM
Familiarity with sales development workflows (prospecting, pipeline management, outreach sequencing)
Exposure to AI tools or light coding/automation (e.g., Zapier, Claude, no-code platforms)
Interest in or knowledge of the travel industry

Responsibilities

Applicant review & prioritization: Evaluate inbound advisor applicants against defined criteria, triage and score leads, and surface the highest-quality prospects to the sales team.
Outbound prospecting: Conduct outreach to warm applicants via phone, email, and other channels to schedule 1:1 discovery calls with the sales team.
Pipeline support: Own the hygiene and movement of leads through our CRM (HubSpot), ensuring accurate stage tracking, timely follow-up, and clean data.
Process & tooling: Identify and inform workflow improvements using tools like HubSpot, Zapier, and AI-assisted tools (including Claude/Claude Code); you'll be encouraged to experiment and automate.
Reporting: Track key activity metrics and surface patterns or flags to the sales team on a regular cadence.