Sales Coordinator

McKinley Companies LLC•Ann Arbor, MI

13h•$50,000 - $55,000•Hybrid

About The Position

McKinley is seeking Sales Coordinators for its Michigan Sales Team. This role is the primary point of contact for prospective residents, creating the initial impression of McKinley. The position involves selling communities remotely, primarily through phone, email, text, and virtual tours. The Sales Coordinator sets the tone for the customer journey by ensuring prompt, professional, and engaging introductions. Responsibilities include managing leads, confirming tours, driving application completions, providing insights to leadership, and maximizing prospect-to-application conversion rates. The role includes a 90-day onboarding period focused on learning apartment communities and sub-markets through tour-centric responsibilities. Daily travel between multiple apartment communities in the Ann Arbor/Ypsilanti market is required during onboarding, necessitating the use of a personal vehicle, with mileage reimbursement provided.

Requirements

Minimum of 2 years of experience in sales, customer service, or leasing coordination
Proficiency with CRM systems, lead management platforms, and reporting tools
Customer-first service mindset
Strong active listening and needs-assessment skills
Lead qualification and urgency identification
Excellent verbal and written communication
In-depth understanding of products, services, and competitive advantages
Objection handling and persuasive communication skills
Empathy and relationship-building ability
Data-driven problem-solving and insight sharing
Strong closing and follow-through skills
Effective time management and organization
Commitment to continuous improvement
Consistent demonstration of McKinley’s core values

Nice To Haves

Preferred experience in residential property management or real estate

Responsibilities

Serve as the first point of contact for incoming leads via phone, email, and text.
Collect initial information regarding prospect needs, preferred community, and move-in timeline.
Support lead qualification efforts in accordance with McKinley’s standard guidelines and escalate leads as appropriate.
Maintain accurate and timely records of all lead interactions in the CRM system.
Communicate clearly, courteously, and professionally to ensure a strong first impression.
Follow up with prospects as directed by Sales Coordinators or Community Managers.
Monitor lead progress and identify opportunities for additional engagement.
Support application follow-up and provide guidance to help prospects complete submissions.
Share insights related to prospect behavior, trends, and frequently asked questions to improve processes.
Schedule and confirm property tours for prospective residents.
Prepare and share detailed notes with on-site leasing teams to ensure a seamless tour experience.
Communicate tour changes, cancellations, or reschedules promptly and professionally.
Collect post-tour feedback and update CRM records accordingly.
Partner with Sales Coordinators, Community Managers, and Leasing Teams to align priorities and follow-up efforts.
Maintain open, proactive communication across departments for smooth handoffs and consistent messaging.
Participate in team meetings, training sessions, and process improvement initiatives.
Demonstrate McKinley’s core values and a customer-first mindset.
Accurately log lead data, communication notes, and tour details in the CRM system.
Maintain high standards of data accuracy and completeness.
Support reporting and lead-tracking initiatives as needed.
Learn and adhere to Fair Housing laws and McKinley documentation standards.
Deliver helpful, friendly, and professional communication at every touchpoint.
Represent McKinley’s brand values of empathy, integrity, and service excellence.
Ensure each interaction reflects McKinley’s customer-focused culture.