Sales Coordinator

NEFCO Construction Supply LLC•East Hartford, CT
•$55,000 - $65,000

About The Position

The Sales Coordinator is the operational backbone of NEFCO’s sales team, handling the follow-through that enables sellers to focus on selling. The role develops and routes sales leads, produces customer reporting, prepares quarterly business reviews (QBRs), maintains accurate and linked customer account data, and administers customer terms such as freight exemptions and early payment discounts. It also supports eProcurement, punchout, and EDI activity as part of a broader portfolio, collaborating with Sales Enablement, Business Intelligence, Customer Service, Finance, Pricing, Purchasing, Marketing, and IT. The position suits an organized, detail-oriented professional who is comfortable working with data, enjoys supporting sellers, and can connect customer needs with internal resources to move opportunities forward. Success involves timely lead routing; accurate, useful reports and QBR packages; clean customer master data; correctly configured and documented terms; reliable seller and cross-functional support; and recurring tracking of digital-channel activity.

Requirements

  • Strong organization, attention to detail, and follow-through, with the ability to manage multiple workstreams, deadlines, and stakeholders.
  • Clear written and verbal communication skills and confidence supporting sellers, customers, and cross-functional teams.
  • Comfort working with data, building reports, spotting trends and errors, and translating findings into concise business recommendations.
  • Advanced Excel skills, including pivot tables, lookups, and data cleanup; comfort with PowerPoint for customer-facing materials.
  • A service mindset, sound judgment about when to escalate, and discretion handling confidential customer and pricing information.
  • Curiosity about sales technology, including CRM, ERP, eProcurement, EDI, and punchout catalogs.

Nice To Haves

  • Associate's or bachelor's degree in business or a related field, or equivalent experience.
  • At least 2 years in sales coordination, sales operations, customer service, account management support, or a related role.
  • Working knowledge of a CRM such as Salesforce or HubSpot, an ERP, and reporting or business intelligence tools such as Power BI.
  • Exposure to B2B distribution, including customer hierarchies, contract pricing, and customer terms.
  • Experience supporting customer reviews or presentations.
  • Ability to learn technical concepts and collaborate effectively with Sales Enablement, Business Intelligence, and IT.

Responsibilities

  • Research, qualify, and route inbound and outbound leads to the appropriate seller and territory.
  • Build prospect and target-account lists using CRM, ERP history, and market data; support seller campaigns, cross-selling, and win-back outreach.
  • Monitor customer retention, purchase frequency, spend trends, and order patterns; report on retention, attrition, and at-risk accounts.
  • Identify inactive customers and jobsites, prompt seller follow-up with account history and talking points, and log outreach and outcomes in CRM.
  • Maintain lead-source tracking and report on lead volume, conversion, and response time.
  • Build and distribute recurring customer and seller reports on sales and margin trends, product and brand mix, fulfillment, contract spend, rebates, and program attainment.
  • Prepare QBR packages, including data pulls, slide decks, talking points, open-issue summaries, and year-over-year comparisons.
  • Schedule QBRs, collect pre-meeting input, and track post-meeting action items to completion.
  • Work with Business Intelligence to improve reports, automate recurring reporting, and fulfill ad hoc data requests.
  • Maintain accurate customer master data in CRM and ERP, including account relationships, contacts, territories, and seller assignments.
  • Link related accounts so spend, pricing, terms, and reporting roll up correctly to parent customers.
  • Process new-account setups, account changes, merges, and deactivations with Finance, Customer Service, and Pricing.
  • Audit and correct customer data issues such as duplicates, orphaned accounts, missing fields, and outdated contacts.
  • Document data standards and naming conventions and train sellers on them.
  • Administer customer-specific terms, including freight exemptions, free-freight thresholds, early payment discounts, payment terms, and other program terms.
  • Verify approved terms are correctly configured in ERP and applied to accounts and linked accounts.
  • Maintain a terms repository with effective dates, approvals, and expirations; review renewals and expirations and alert sellers in advance.
  • Route terms requests and exceptions through approval workflows and maintain an audit trail.
  • Serve as the first point of contact for seller questions about accounts, terms, reporting, and processes.
  • Coordinate cross-functional requests and track issues through resolution.
  • Support contract, bid, and price-agreement administration, including renewal and expiration tracking.
  • Support seller onboarding, territory changes, sales meetings, and incentive or program tracking.
  • Document processes and maintain sales job aids, templates, and FAQs.
  • Support eProcurement, punchout, and EDI opportunities through research, education, and coordination with platform partners and internal technical teams.
  • Track action items and timelines for active digital integrations and report periodically on channel activity and adoption.
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