Sales & Catering Manager

Wine & Roses LLC•Lodi, CA

15h

About The Position

We are seeking a dynamic and results-driven Sales & Catering Manager to join our team and play a key role in driving group and event revenue at our luxury resort. This position is ideal for a motivated hospitality professional who thrives on building meaningful client relationships, closing business, and delivering exceptional guest experiences. As a Sales & Catering Manager, you will be responsible for proactively soliciting, selling, and contracting group events and room blocks while maximizing revenue through strategic selling and innovative upselling. This role requires strong business acumen, independent judgment, and a passion for excellence in service aligned with the values and elevated standards of Appellation.

Requirements

Minimum of 3 years experience in Sales, preferably in Catering Sales and/or in a hotel setting
Sales-driven with a service-first mindset
Exceptionally organized and responsive under pressure
Strong cross-functional collaborator who elevates the guest experience and maximizes revenue
Passionate about hospitality, presentation, and personalizing each event
Applies critical thinking and solution-driven problem solving to address customer and business needs, ensuring resolution with thorough follow-through
Communicates effectively and graciously in both written and verbal formats, ensuring clarity and professionalism in all guest and team interactions
Thrives in a fast-paced environment with the ability to adapt quickly to changing priorities, while effectively managing multiple tasks and projects with focus and efficiency
Availability to work weekends, evenings, and holidays as needed
Proficiency in Microsoft Word, Excel, and Outlook
Ability to perform essential functions and physical requirements of the job with or without reasonable accommodations

Responsibilities

Proactively generate group room and catering business through outside sales calls, prospecting, referrals, and participation in industry events
Cultivate new accounts while maintaining and growing relationships with existing clients
Respond to inbound inquiries promptly, conduct engaging site tours, and convert leads into confirmed business
Achieve monthly, quarterly, and annual revenue goals while meeting weekly sales activity targets
Negotiate contracts with a clear understanding of pricing strategy, profitability, and client needs
Prepare proposals, bids, and contracts, ensuring accurate processing of deposits and documentation
Coordinate seamlessly with Front Office and Reservations teams to execute room blocks, VIP arrangements, and special requests
Deliver exceptional service by anticipating client needs, resolving concerns, and ensuring overall satisfaction
Represent the resort at trade shows and networking events, managing all pre- and post-event follow-up
Maintain detailed and accurate client records and sales activities within Maestro and other systems
Serve as a liaison between clients and internal teams to ensure a cohesive, luxury-level experience
Identify and execute upselling opportunities, including premium menu enhancements, décor upgrades, and curated F&B experiences
Promote additional resort offerings such as spa services, overnight stays, and pre/post-event experiences
Collaborate with Spa and F&B teams to create unique, memorable packages
Support seasonal promotions and targeted campaigns to drive demand, especially during need periods
Monitor booking pace and proactively implement strategies to address gaps
Participate in weekly Sales & Catering, BEO, and leadership meetings
Contribute to forecasting, budgeting, and performance analysis
Partner with Sales & Marketing to identify and develop new market segments
Build strong relationships with local vendors and partners to generate referral business
Uphold departmental integrity through teamwork, collaboration, and accountability