Sales Associate II-1

Tapestry•Williamsburg, VA

About The Position

The Sales Associate is the front-line ambassador of the Coach brand, delivering an elevated, personalized shopping experience while meeting personal and store sales goals and supporting daily store operations. The role combines luxury-retail service, omni-channel selling, and team collaboration to build brand loyalty and drive revenue. Associates represent Coach’s service and style standards, build client relationships through styling and product expertise, and use sales and clienteling tools to encourage repeat purchases. They also complete store operations, support inventory and merchandising, and contribute to a collaborative team environment.

Requirements

At least 1 year of sales experience; luxury retail experience is preferred.
Knowledge of fashion trends and competitors.
Experience with POS operation and basic computer proficiency, including iPad, laptop, and Mobile POS.
Ability to use a walkie-talkie and read price/release sheets.
Strong English proficiency.
Ability to work in a fast-paced environment.
Ability to work a flexible schedule to meet business needs, including nights, weekends, peak busy season, high-traffic retail days, and public holidays.
Ability to regularly lift at least 25 lbs and occasionally lift up to 50 lbs, climb, bend, kneel, and maneuver around the sales floor and stockroom.
A combination of education and experience will be considered.

Nice To Haves

Luxury retail background.
Social media savvy.
Experience with live-stream shopping or video demonstrations.
Clienteling and data acquisition skills.

Responsibilities

Represent Coach as a brand ambassador and follow the Coach Guide to Style and Service standards.
Build client relationships through personalized styling, product expertise, and fashion advice.
Drive sales through cross-selling, upselling, and tailored recommendations.
Use mobile POS, clienteling tools, and social selling platforms, including short-form video, to capture customer data and encourage repeat purchases.
Develop and execute personal sales plans and meet or exceed individual and team KPIs.
Source new customers, maintain relationships, and follow up to close sales.
Manage multiple customers, maintain high energy on the sales floor, and adapt selling techniques to business needs.
Complete operational tasks including cash wrap, inventory processing, replenishment, and visual merchandising while maintaining service standards.
Keep the sales floor and stockroom clean, organized, and stocked; follow retail policies, POS procedures, and asset protection procedures.
Process purchases, returns, exchanges, and online pickups efficiently.
Support inventory cycles by receiving shipments, stocking shelves, and managing product movement.
Assist teammates in functional areas as required and foster a collaborative, trust-based environment.
Participate in brand initiatives, training programs, and inclusion activities.
Welcome feedback, adapt behaviors, and maintain a calm, professional demeanor.