Sales Applications Manager, Commercial Operations

Policy Reporter

About The Position

The Sales Applications Manager at Policy Reporter plays a key role in supporting the company’s commercial operations. This role is responsible for the administration, optimization, and technical development of the systems that power the commercial organization. They oversee the day-to-day management of core platforms such as Salesforce, Hubspot, and other revenue technology tools as needed. The Sales Application Manager will report to the Vice President of Commercial Operations, and as a key member of the team, this individual will partner closely with Sales, Customer Success, Marketing, Finance, and Commercial Operations to design, implement, and maintain scalable solutions that drive productivity, data integrity, and business insights. The role will actively manage system performance, support end users, and provide strategic guidance on the evolution of the commercial technology stack.

Requirements

Bachelor’s degree or equivalent work experience
Salesforce Administrator or Advanced Administrator Certification
4+ years of experience in sales/ revenue systems administration or development (Salesforce strongly preferred)
Hands-on experience administering or supporting multiple commercial platforms (For example, Salesforce, Hubspot, Gong, ChurnZero, LinkedIn Sales Navigator or similar tools)
Strong understanding of CRM architecture, data models, and revenue operations processes
Experience managing system integrations and working with APIs, middleware, or integration platforms
Demonstrated ability to translate business requirements into technical solutions
Proficiency building workflows, custom objects, triggers, and automation within CRM and related tools
Experience with change management, release processes, and working in Agile or similar development environments
Strong analytical, problem-solving, and organizational skills with attention to detail
Excellent communication skills with the ability to work cross-functionally and interact with stakeholders at all levels
Ability to manage multiple priorities, work independently, and meet deadlines in a fast-paced environment

Responsibilities

Administer, configure, and optimize core commercial platforms including Salesforce, Hubspot, and other related tools
Translate business requirements into scalable system solutions, determining when to leverage configuration versus customization
Manage integrations between systems, ensuring data accuracy, consistency, and seamless workflows across the revenue tech stack
Monitor system performance, conduct regular maintenance, and perform data hygiene activities to ensure platform health and reliability
Own the change management process, including testing, deployment, and release management across development and production environments
Provide governance and best practices for system usage, data management, and implementation of new tools or features
Coordinate with other sales tool administrators in the wider Valeris organization to protect the smooth business operations of each unique business unit and collaborate on joint projects
Partner with various internal teams such as Sales, Customer Success, Marketing, Finance, and Commercial Operations to identify areas to improve processes and leverage technology more effectively
Manage and prioritize support requests, ensuring timely resolution of user issues and questions
Lead or participate in full lifecycle of development efforts including requirements gathering, design, development, testing, deployment, training, and documentation
Train and support end users, driving adoption and effective use of all commercial applications
Evaluate and recommend new tools, integrations, and enhancements to improve the overall commercial technology ecosystem
Stay current on platform updates, industry trends, and emerging technologies, proactively identifying opportunities for innovation