Sales Application Engineer

OmniCable•West Chester, PA

1d•Remote

About The Position

OmniCable, LLC (OmniCable), the largest redistributor of wire, cable, and connectivity solutions, delivering operational excellence and enabling growth across North America through innovation, collaboration, and data-driven decision-making, is seeking an Application Sales Engineer. This role serves as a shared technical and commercial-advisory resource for Account Managers (AMs), Business Development, Inside Sales and Channel Partners. This role supports OmniCable’s sales organization by providing application expertise, solution validation, and pricing advisory input on complex and high-value opportunities. The Application Sales Engineer partners directly with the commercial teams to advise on solution design, application suitability, and price positioning, particularly on large, strategic, or technically complex opportunities where execution risk, margin exposure, or application complexity is elevated. This role does not own customer accounts, carry a quota, or negotiate commercial terms. Instead, it exists to enable Commercial Sales arm to sell complex solutions faster and more confidently, while protecting margin, reducing technical risk, improving customer experience and close ratio. Ensuring a successful launch of this product family into the electrical product category. The Application Sales Engineer exists to support Commercial Teams by removing technical and application-driven friction from the sales process, allowing Teams Members to focus on customer relationships, commercial strategy, and closing business.

Requirements

3–7+ years of application engineering, technical sales support, or related experience.
Experience supporting sales teams in distributor or manufacturer environments.
Experience reviewing customer specifications, drawings, bills of material (BOMs), and application requirements to recommend technically compliant solutions.
Strong understanding of industrial automation, controls, connectivity, networking, or electrical infrastructure solutions and their practical applications.
Demonstrated ability to communicate complex technical concepts to both technical and non-technical audiences, including customers, suppliers, and sales teams.
Proven experience supporting large, strategic, or high-value opportunities where technical risk, solution design, and margin considerations must be balanced.
Ability to develop and deliver technical training, sales enablement content, and application-focused resources that improve commercial team effectiveness.
Bachelor’s degree in Engineering (Electrical, Mechanical, Industrial, Automation, or related discipline) or equivalent combination of education and experience.

Responsibilities

Partner directly with Account Managers and Business Development Managers on application-driven and technically complex opportunities.
Participate in AM-led customer calls, meetings, and site visits to validate application requirements and provide technical credibility.
Review customer specifications and requirements prior to final pricing and quotes.
Support resolution of technical objections.
Advise Account Managers on pricing strategy tied to application complexity and execution risk.
Support margin-aware pricing decisions without owning pricing authority.
Help AMs defend pricing through technical and application-based value.
Be consulted on large, strategic, or high-risk opportunities.
Validate technical scope prior to final pricing submission.
Identify risks and recommend configuration adjustments to protect margin and delivery.
Recommend technically compliant and application-appropriate solutions.
Evaluate alternates, substitutions, and configuration options.
Ensure alignment with applicable standards and specifications.
Act as a technical escalation point for AMs and commercial channel.
Reduce downstream execution issues and rework.
Deliver application-focused training to Account Managers.
Support channel and commercial projects/quotes
Develop technical guides and reusable tools.
Serve as liaison between AMs, Category Management, and supplier engineering teams.