Sales and Marketing Specialist III

EBSCO Industries Inc•Hoover, AL

1d•Onsite

About The Position

Headquartered in Birmingham, Alabama, Moultrie is the leader in game feeders and cellular camera innovation, building products used by hunters, property owners, and others for real-time remote monitoring. The company takes pride in developing deep user understanding, obsessing about the details, and going the extra mile to show users they are valued. Moultrie is customer-driven, with hardware, software, marketing, and customer success teams collaborating to deliver a quality user experience. The company is guided by principles of Customer Obsession, Excellence as the Standard, Bias for Action, Acting Boldly, Delivering Results, Hiring and Developing the Best, Being Curious and Learning, and Winning as a Team. This role owns Moultrie's field team program and reports to the National Account Sales Manager within the sales organization. The position inherits an established field team and strategy, with the objective to keep driving and evolving it, focusing on ownership rather than maintenance. The role involves setting store-visit goals, administering the trade-up code program, supporting field-team social content, and leading field-team participation in various events. The program and its tracking are managed on a proprietary platform used daily for managing members, tracking store visits, coordinating events, and managing a distributed team. The ideal candidate is a natural relationship-builder, a strong project manager, and utilizes technology as a working tool.

Requirements

Bachelor's degree in Business, Marketing, Communications or a related field, or equivalent experience.
3–5 years of sales, account management or field marketing experience, preferably in the outdoor products category.
Experience managing a distributed team or network — field representatives, brand ambassadors or similar.
Experience with retail sales, trade shows or event-based promotions.
Daily working fluency with AI tools for project organization and content creation.
Strong project management, organizational and communication skills.
Proficiency in Microsoft Office and project management tools such as Asana.
Strong ability to build relationships with field team members, hunters and retail partners.
Understanding of social platforms (Meta, YouTube, TikTok).
Content creation ability and strong visual storytelling.
Self-starter comfortable in a fast-paced, evolving environment.
Passion for hunting and the outdoors.
Willingness to travel 30–40% to support field team, store-visit and event needs.

Responsibilities

Lead and manage a nationwide field team of volunteer members.
Continue driving and evolving the existing field team app and strategy, with ownership rather than maintenance.
Recruit, onboard and manage new field team members, and design and maintain incentive plans that drive participation.
Use the Moultrie tracker daily to organize, prioritize and track field-team projects.
Set store-visit goals and cadence for the year, and track performance on an ongoing basis.
Coordinate field-team execution of store visits, including merchandising and retail-partner relationships.
Report store-visit performance to sales leadership.
Plan and coordinate field-team participation in retail, trade and consumer events.
Drive strong field-team attendance at conservation banquets including Whitetails Unlimited, Safari Club International, NWTF and Delta Waterfowl.
Coordinate event and banquet logistics and staffing, and report on outcomes.
Support field-team members in creating and posting content that documents store visits and events.
Maintain content guidelines for field-team social posts in coordination with marketing.
Use data to measure store-visit, trade-up code and event program performance.
Adjust strategy and tactics based on performance data.
Report KPIs to sales leadership and recommend course corrections.