Sales and Marketing Manager

Uptown Alley_Uphoff Ventures LLC•Midlothian, VA

3d•$55,000 - $57,000•Onsite

About The Position

The Sales and Marketing Manager will lead sales strategies to drive group bookings, private events, and corporate partnerships, aiming to achieve monthly and annual revenue targets. This role involves managing the entire sales process from prospecting to post-event follow-up, and building strong relationships with clients, vendors, and community organizations. Additionally, the manager will oversee the company's digital presence, including social media, website updates, and online listings, as well as manage digital marketing campaigns across various platforms. Collaboration with marketing and operations teams is key to ensure cohesive messaging, and participation in community outreach and partnerships is expected to drive awareness and guest traffic.

Requirements

Proven experience in Sales, Marketing, or Business Development, preferably in the hospitality, entertainment, or events industry
Strong digital marketing expertise, including social media management, paid advertising (Meta/Google), email campaigns, and website CMS platforms
Experience in Canva and familiarity with Adobe Creative Suite a plus
Excellent written, verbal, and visual communication skills
Demonstrated ability to meet or exceed sales goals and manage client relationships
Strong organizational and multitasking abilities in a fast-paced environment
Leadership and team collaboration skills to effectively coordinate with cross-functional teams
Experience with CRM systems and standard office software (MS Office, Google Workspace)
Flexibility to work evenings, weekends, and holidays as required by business needs
Highschool or GED equivalent.
Must be 21 years old.
Must be able to work up to fifty hours per week.
Able to lift up to 50 lbs
Able to stand for long periods of time.
Minimum 1-2 years experience with an FEC or restaurant in a managerial or leadership position.
Experience in a high-volume environment.
Excellent verbal and written communication skills
Time management skills
Leadership skills
Meticulous attention to detail
Basic working knowledge of our Customer Relationship Management (CRM) Software
Working knowledge of our Reservation and booking software.
Working knowledge of our Point-of-Sale (POS) System
Intermediate skills with Microsoft office, and Windows based PCs
Intermediate payroll and HRIS platform understanding
Self motivated, strong teamwork ethic and attitude, passion for their work, maintains professional demeanor.
English

Nice To Haves

Associate’s or Bachelor’s degree in Marketing, Business, Hospitality Management, or related field preferred
Desirable - AA or BA in business management or relevant discipline.
Desirable - Previous experience at an FEC or restaurant
Desirable - Basic understanding of financial analysis and budget management.
Desirable - Familiarity with the latest entertainment trends and technology.
Desirable - Social media proficiency
Desirable - Spanish

Responsibilities

Lead sales strategies that drive group bookings, private events, and corporate partnerships to achieve monthly and annual revenue targets
Manage the end-to-end sales process: prospecting, client communication, proposals, event consultations, and post-event follow-up
Build and maintain strong relationships with clients, vendors, and community organizations
Oversee Uptown Alley’s digital presence — including social media channels (Facebook, Instagram, TikTok, LinkedIn), website updates, and online event listings
Oversee digital marketing campaigns using Meta Ads Manager, Google Ads, and email marketing tools
Create engaging visual content and promotional materials in Canva aligned with brand identity
Monitor campaign performance analytics and adjust strategies to optimize reach, engagement, and conversions
Collaborate with marketing and operations teams to ensure cohesive messaging across all channels
Participate in community outreach, sponsorships, and partnerships that drive awareness and guest traffic