Sales and Marketing Director - Round Lake Senior Living

Lifespark Careers•Saint Paul, MN

3d•Onsite

About The Position

Round Lake, a Lifespark Senior Living Community is looking for a Sales and Marketing Director to join their growing team. Round Lake Senior Living recently opened in January 2023 and is a beautiful community located in Arden Hills, right off highway 694, near Bethel University. They help seniors Age Magnificently in their gorgeous 120-unit, apartment-style community providing Assisted Living, Independent Living and Memory Care services. Round Lake Senior Living is a growing community with a wonderful team who assist their residents Age Magnificently. The Director of Marketing becomes family and impacts the lives of residents in a Lifespark Senior Living Community. In this position, the individual will be responsible for analyzing, designing, developing, and implementing the community marketing plan to increase revenue. Additionally, this position requires ongoing evaluation of current practice and procedure within the marketing department and the discretion to make improvements as needed.

Requirements

Proficient knowledge of computer systems, including email use.

Nice To Haves

Experience in sales and marketing, public relations, or advertising.
Experience in healthcare is preferred.
Ability to drive the success of multiple projects concurrently.
Experience with using and developing multi-media campaigns.
Exceptional telephone, communication skills and the desire to work closely with senior adults is essential.

Responsibilities

Develop and execute facility strategic marketing plan.
Identify short term and long-term goals based on market research analysis.
Research and develop new sales opportunities by identifying customer requirements, competitor strategy and approach, and forecasting.
Make recommendations to improve overall facility business development strategy.
Maintain relations with the community and customers.
Create opportunities for public speaking events in the community while executing the marketing plan.
Plan and execute all aspects of the sales process through taking inquiries, providing tours, and closing.
Direct the promotion of all marketing materials in the community and manage the finances associated with individual campaigns.
Review and adhere to departmental budget.
Communicate information by writing articles, creating newsletters, posting bulletins, and any other form of advertising (i.e. posters, announcements, etc.) for employees, residents, tenants, families, and prospects.
Educate medical professionals from within the community and surrounding areas on new projects and services that will be offered.
Provide information to facility leadership by collecting, analyzing, and summarizing data and trends.
Manage marketing database and drive all necessary follow up contact.