Sales and Marketing Coordinator

Anserve•Kinnelon, NJ

62d•Hybrid

About The Position

The Sales and Marketing Coordinator drives business growth by executing marketing initiatives that consistently generate qualified leads, support the sales pipeline, and enable timely, accurate follow-up. This role actively engages in selling to prospects, earning commission on closed deals, while managing CRM data, content, and events, engaging prospects at trade shows, and serving as a trusted partner to sales leadership to ensure alignment between marketing efforts and revenue goals. This position is hybrid; it requires 3 days per week in our Butler NJ office (for anyone within 30 miles), with occasional client meetings, trade shows, or any other in-person interactions as needed.

Requirements

Sales experience required (inside sales, business development, account management, or similar)
Strong sales mindset with a passion for building relationships and closing opportunities
Confident communicator comfortable speaking with prospects, clients, and executives
Ability to connect marketing activity to sales outcomes
Excellent writing, communication, and presentation skills (samples may be requested)
Highly organized with strong follow‑up and time‑management skills
Comfortable working toward goals, deadlines, and performance metrics
Self‑motivated, competitive, and resilient
Professional demeanor in both virtual and in‑person environments
Adaptable and solution‑oriented when priorities shift
Enjoys learning and continuous improvement
Able to work independently while collaborating cross‑functionally
Adheres to Anserve’s core values

Nice To Haves

Experience supporting or working closely with marketing teams preferred
Familiarity with CRMs, lead tracking, or sales pipelines strongly preferred
Working knowledge of digital marketing, SEO, and analytics is a plus

Responsibilities

Support the sales team by generating, qualifying, tracking, and reporting on inbound and outbound leads
Engage with prospects via phone, email, events, and trade shows to gather information and identify sales opportunities
Manage CRM activities including lead entry, updates, follow-ups, reporting, and pipeline tracking
Track lead sources, conversion metrics, and overall sales activity performance
Assist in the preparation of sales materials, presentations, and proposals
Collaborate with sales leadership to align marketing initiatives with revenue and growth goals
Actively sell to prospects, manage the sales process from lead to close, and earn commission on generated revenue
Serve as the primary liaison with external marketing partners, tracking campaign progress and deliverables
Plan, coordinate, and execute marketing campaigns in partnership with sales and external vendors
Create, curate, and manage company content from concept to publication, including blogs, case studies, videos, and photography
Maintain and update blogs and case studies based on industry trends and relevant topics
Promote company initiatives and activity to internal teams and external audiences
Leverage social media to increase brand awareness, support sales initiatives, and grow targeted audiences by industry and geography
Innovate and execute digital marketing campaigns and brand initiatives aligned with business objectives
Identify, evaluate, and recommend trade shows, sponsorships, and industry events
Coordinate logistics and travel for trade shows, client interactions, and external events
Represent the company at trade shows and industry events to initiate conversations and capture leads
Monitor competitor activity and identify market opportunities
Analyze and report on marketing performance metrics, including campaign effectiveness, engagement & growth
Interpret Google Analytics and SEO performance data to identify opportunities for improved lead generation
Performs other duties as assigned