Sales Analyst | Food Manufacturing

Rosina Food Products•Cheektowaga, NY

About The Position

Rosina Food Products is seeking a detail-oriented and analytical Sales Analyst to support the Sales Team by transforming data into meaningful insights that drive business decisions. The role develops and maintains sales dashboards, analyzes promotional performance, monitors customer and product trends, and supports forecasting across retail and foodservice businesses. The ideal candidate enjoys working with data, identifying trends, and collaborating across departments to improve sales performance and business results.

Requirements

  • Bachelor's degree in Business, Finance, Economics, Analytics, Marketing, or a related field, or an equivalent combination of education and experience.
  • Experience in data analysis, reporting, and data visualization.
  • Strong Microsoft Excel skills, including pivot tables, lookups, and formulas.
  • Proficiency in Microsoft PowerPoint and Word.
  • Familiarity with ERP systems, forecasting tools, or sales reporting platforms.
  • Strong analytical, organizational, and problem-solving skills.
  • Ability to manage multiple priorities and work with large datasets.
  • Excellent written and verbal communication skills.
  • Ability to collaborate effectively across departments.

Nice To Haves

  • Experience with Power BI or other data visualization tools.
  • Familiarity with Sage ERP.
  • Experience using Nielsen, Circana, or retailer reporting portals.
  • Previous exposure to the food manufacturing, consumer packaged goods (CPG), or food and beverage industry.

Responsibilities

  • Develop and maintain weekly and monthly sales reports and dashboards.
  • Analyze sales performance against prior-year results, budgets, and forecasts.
  • Monitor SKU-level performance to identify sales trends, opportunities, and underperforming products.
  • Provide actionable insights to support sales strategies and business decisions.
  • Collect and analyze sales data from retailer portals and customer reporting systems.
  • Evaluate product sell-through, on-shelf availability, and out-of-stock trends.
  • Measure promotional effectiveness and sales lift.
  • Track distribution gains and losses across products and customer accounts.
  • Support sales forecasting through trend analysis and historical data.
  • Maintain and update forecasts within Sage.
  • Compare actual sales results against forecasts and identify variances.
  • Assist with volume projections for new product launches and promotional activities.
  • Evaluate promotional spending and return on investment (ROI).
  • Conduct pre- and post-promotional performance analysis.
  • Identify opportunities to improve trade spending and promotional effectiveness.
  • Partner with Sales, Finance, Supply Chain, and Marketing to provide accurate reporting and analysis.
  • Develop presentations, category reviews, and data-driven sales materials.
  • Respond to reporting requests from sales representatives and broker partners.
  • Maintain accurate customer information, pricing records, and sales data.
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