About The Position

The Sales Advisor provides excellent customer service by welcoming and guiding customers through the store and, where available, the OMNI experience. The role uses fashion and product knowledge to inform customers, promote products, support sales targets, and encourage customer loyalty and in-store sustainability initiatives. The Sales Advisor works collaboratively with store colleagues to deliver a positive customer experience and maintain store standards. The position also includes retail operations and visual merchandising duties, such as completing the garment cycle, replenishing stock, caring for garments, operating fitting rooms and checkout areas, maintaining clean sales and stock areas, and supporting attractive merchandise displays. The Sales Advisor follows store procedures, safety guidelines, and legal requirements, participates in relevant training, and supports store opening and closing.

Requirements

  • Sales experience in a dynamic and collaborative environment.
  • Experience working with customer service in fashion, retail, or another service-related industry.
  • Passion for fashion and the products created in-store.
  • Motivation to provide customers with a great experience.
  • Communicative, creative, curious, motivated, flexible, decisive, and action-oriented.
  • Enjoy working in a collaborative and dynamic environment.

Responsibilities

  • Welcome, guide, and support customers in the store and OMNI experience where available.
  • Engage customers in conversations and provide excellent service.
  • Guide customers through fashion trends, stories, and products throughout the store.
  • Promote and sell products to customers and support actions to reach sales targets.
  • Promote the Customer Loyalty App (Hello Member) and in-store sustainability initiatives.
  • Represent the H&M brand positively during customer interactions.
  • Keep up to date with fashion trends, styles, brands, products, competitors, and relevant influencers.
  • Share product and fashion knowledge with customers and colleagues.
  • Follow store procedures, routines, and legal requirements.
  • Give and receive feedback and participate in relevant onboarding, training, and development courses.
  • Complete the garment cycle, including unpacking, replenishment, steaming, and garment care.
  • Operate fitting room and checkout areas according to best practices and processes.
  • Maintain clean and tidy sales floor, back of house, and stockrooms.
  • Support garment presentation and maintain merchandise displays according to visual and commercial guidelines.
  • Maintain stock levels through sales-floor replenishment routines.
  • Follow best practices for in-store OMNI services and technology, including Instore Care App, Click & Collect, and Smart Store.
  • Support store opening and closing.
  • Follow health and safety guidelines and applicable legal requirements.

Benefits

  • Staff discount card for H&M Group brands in stores and online.
  • H&M Incentive Program (HIP).
  • Health insurance.
  • Wellness and family support programs.
  • Company match retirement plan.
  • Paid leave programs and paid time off, including a community day to serve the local community.
  • Development opportunities around the globe.
  • Access to Colleague Resource Groups (CRGs) for community and networking opportunities.
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