Sales Administrator - CRM & Sales Analytics

Groome Industrial Service GroupNew Jersey, NJ
$90,000Hybrid

About The Position

The Sales Administrator – CRM & Sales Analytics will serve as a key reporting and data analysis resource for the Vice President of Sales and national sales organization. This role will gather, organize, reconcile, and analyze sales information from Microsoft Dynamics CRM and other internal systems to produce clear reporting, improve pipeline visibility, support forecasting, and help leadership make better data-driven decisions. This role is ideal for a highly organized, analytical sales operations professional who is comfortable working across CRM platforms, spreadsheets, reporting tools, customer data, opportunity pipelines, sales activity records, and operational inputs in a national industrial services environment.

Requirements

  • Prior experience supporting a sales organization, sales operations function, business development team, CRM system, or commercial leadership group.
  • Hands-on experience with Microsoft Dynamics CRM or a comparable CRM platform, with strong understanding of data quality, user adoption, opportunity tracking, and reporting discipline.
  • Strong analytical skills with the ability to interpret sales, customer, pipeline, activity, and financial information from multiple sources.
  • Advanced Microsoft Excel skills, including formulas, pivot tables, lookups, charts, data cleanup, and recurring reporting workbooks.
  • Ability to create clear dashboards, summaries, sales performance materials, and PowerPoint presentations for leadership review.
  • Excellent organization, follow-through, and time management skills with the ability to handle recurring deadlines, special projects, meetings, and competing priorities.
  • Clear written and verbal communication skills with the ability to work professionally with executives, sales representatives, operations, finance, estimating, and internal support teams.
  • High attention to detail with a strong sense of ownership, confidentiality, accuracy, accountability, and follow-through.

Responsibilities

  • Own recurring sales reports that provide visibility into pipeline health, forecast movement, sales activity, territory performance, customer coverage, revenue trends, and growth opportunities.
  • Gather, clean, compare, and reconcile information from Microsoft Dynamics CRM, Excel, estimating/quoting tools, financial reports, customer lists, activity logs, and other internal systems.
  • Create dashboards, scorecards, summaries, and sales performance packages that help leadership evaluate results by salesperson, territory, customer segment, service line, market, and opportunity stage.
  • Maintain accurate CRM records, reinforce data-entry expectations, support user adoption, and follow up with sales representatives to resolve gaps, outdated information, or inconsistent activity tracking.
  • Support forecast preparation, pipeline reviews, opportunity updates, bid tracking, and customer follow-up reporting to give leadership a clear view of current and future business.
  • Standardize reporting routines, account review templates, opportunity stage definitions, action-item tracking, and sales meeting materials for the national sales team.
  • Work with operations, estimating, marketing, finance, and leadership to validate data, support sales initiatives, and ensure reporting reflects current business priorities.
  • Coordinate logistics and materials for semiannual sales meetings, including agendas, attendee communications, presentations, vendor coordination, and post-meeting follow-up.
  • Identify ways to simplify reporting, improve CRM value, strengthen data integrity, reduce manual work, and create repeatable processes that support sales growth.

Benefits

  • Competitive wages - the salary range for this position is $90,000+ based on experience.
  • Paid time off
  • Comprehensive health benefits coverage after 60 days of full-time employment.
  • 401(k) after the eligibility period with company matching component.
  • Opportunities for growth and development in your career.
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