Crm & Loyalty Analytics Analyst

CosmoProf•Plano, TX

23h•Hybrid

About The Position

Sally Beauty Holdings, Inc. is seeking a curious and technically capable Customer Analyst to join their growing Customer Analytics team. This early-career role is for an analyst passionate about using data to understand customer behavior and drive business results. The analyst will analyze the CRM and loyalty database to uncover insights and trends, build audiences for targeted marketing programs, and measure the incremental impact of customer campaigns. This is a hands-on execution role supporting the full analytics lifecycle: building audiences and test/control designs, running campaign measurement, performing customer segmentation, and delivering ad hoc analysis. The role involves working within a modern data lake environment (Azure + Databricks) and collaborating with senior analysts and managers who will provide mentorship in advanced experimental design, statistical rigor, and business storytelling, offering a clear growth path. This is a hybrid role reporting into the support center at Legacy West in Plano, Texas.

Requirements

Bachelor's degree in Mathematics/Statistics, Computer Science, Economics, Marketing Analytics, or related field required.
2+ years of directly related experience in data, customer, CRM, or marketing analytics.
Proficiency in SQL required.
Foundational understanding of hypothesis testing, A/B testing, and segmentation techniques (e.g., RFM, clustering).
Strong Excel skills and the ability to build clear, well-structured PowerPoint outputs.
Ability to “connect the dots” across disparate data points and communicate findings clearly.
A self-starter with strong attention to detail who is eager to learn, takes ownership of deliverables, and is comfortable working in a fast-paced, evolving data environment.
Passionate Learner – inquisitive about the business; open to feedback and coaching, applies learning quickly; applies learning to improve processes and procedures, proactively shares learning with colleagues and leaders.
Flexible & Agile Adapter – responsive and open to change; works well with ambiguity; adapts to new plans or directions; keeps calm under pressure; perseveres to achieve the plan/task; doesn't dwell on the past.
Effective Communicator – articulates in an appropriate and accurate manner; emotionally astute while remaining authentic to own style/self; demonstrates active listening and uses probing questions; is concise and relevant with data/info.
Team Builder – references the importance of teamwork and actively demonstrates collaboration and sharing; participates in effective teams; values the importance of inclusion and various sources of thought/input; humble when operating within a team.
Customer Focused Partner – understands internal and external customer needs; contributes to plans and actions to improve the associate and customer journey/experience; holds self accountable for improving the customer experience; is an advocate for the customer.
Results Driver – effective at delivering on plans; holds self accountable to a high standard of delivery; focuses on the right priorities and uses resources/time wisely; demonstrates grit and determination.
Problem Solver & Decision Maker – able to consume department/operational data to identify business opportunities; identifies, gathers, and examines the relevant information; makes recommendations and takes action to solve challenges.

Nice To Haves

Experience in a Retail, CPG, and/or agency marketing environment preferred.
Experience in CRM or loyalty analytics (Email/SMS/Push) is preferred.
Working knowledge of Python (pyspark, pandas) strongly preferred.
Exposure to Databricks, Spark/PySpark, or cloud data environments (Azure/AWS) is a plus; willingness to learn is required.
Experience with Power BI, Tableau, or similar visualization tools is a plus.

Responsibilities

Analyze the performance of CRM and marketing campaigns (email, SMS, push, direct mail) and recommend opportunities to improve performance, targeting, and incremental revenue.
Support the execution of the Test & Learn measurement framework, ensuring flawless setup of customer targeting, test and control groups, and statistically sound performance readouts.
Conduct recurring analysis of the loyalty database to assess overall program health, including enrollment, engagement, redemption, and retention trends.
Follow and help maintain Standard Operating Procedures (SOPs) for campaign measurement, reporting consistency, and data integrity.
Build campaign audiences and customer segments based on transactional and behavioral data (e.g., RFM, lifecycle stage, category engagement) to drive more relevant targeted communications.
Perform segmentation for campaigns that are critical drivers of customer retention, upsell, and cross-sell, generating significant incremental revenue.
Assist in developing and scoring propensity models to identify customers who are likely to respond, increase visitation, or defect.
Deliver timely ad hoc analysis in support of CRM, Marketing, and Merchandising questions, balancing speed with accuracy.
Integrate information from a variety of data sources (transactions, loyalty, digital, campaign response) to arrive at a broader understanding of the SALLY and BSG customer.
Summarize findings into clear, well-organized outputs (Excel, PowerPoint, Power BI) that senior analysts and business partners can act on.
Help ensure accuracy and consistency of customer data used in analyses and downstream reporting tools (Power BI, dashboards).
Partner with senior analysts, data science, CRM, and marketing teams; proactively share learnings and contribute to a culture of technical excellence and business curiosity.