Sales Activation Associate, GA, On-Premise

W J DEUTSCH & SONS LTD•, GA

5d•Onsite

About The Position

Deutsch Family Wine and Spirits (DFWS) is seeking a Sales Activation Associate (SAA) to ensure product sell-through to consumers through elite-level activation in trade. This role is based in Atlanta and focuses on building relationships with customers, fostering brand loyalty, supporting marketing programs, enhancing market presence, and driving sales in the on-premise channels. The ideal candidate is a proactive ambassador who owns market goals and is knowledgeable about market trends and competitive activities.

Requirements

Must be 21 years of age or older.
Computer literate and functional in Microsoft Office.
Focused, and assertive individual who needs little direction or supervision.
Able to work in an intense, fast-paced environment.
Strong interpersonal and leadership skills to develop key customer and staff relationships.
Strong communication skills; ability to make compelling presentations.
A valid driver's license and ability to travel within an assigned territory is required.
Flexibility to work non-traditional hours when required, including evenings and weekends.
Live in Atlanta.
Required to obtain a solicitor’s permit where necessary.

Nice To Haves

College degree preferred but not required.
1 year of experience preferred.

Responsibilities

Build and maintain strong, long-term relationships with customers by actively listening and responding to their needs.
Conduct tastings and product demonstrations at customer locations to drive product awareness and engagement.
Identify and pursue new business opportunities to expand account base and increase product distribution.
Build visibility and trial to boost brand affinity and sales in the market.
Deliver excellence in the activation and execution of brand standards in the on-premise channels, to drive rate-of-sale on our brands in all assigned accounts.
Own the activation, execution, and achievement of all market goals.
Be knowledgeable about market trends and competitive activities.