Sales Account Executive– Labels (Experience required)

Inovar Packaging • Oceanside, CA

3h • Onsite

About The Position

Inovar Packaging Group is seeking a highly motivated and experienced Sales Account Executive to drive revenue growth and strengthen our presence in the label and flexible packaging market. This role is ideal for a proven sales professional with a strong track record in pressure-sensitive labels, shrink sleeves, roll-fed labels, and flexible packaging. You will identify opportunities in the market that help commercialize and protect our customers’ products. Success requires a proactive mindset, a strategic long-term view of client relationships, and a passion for asking insightful questions that uncover both current and future customer needs. The ideal candidate has extensive industry experience, an established network, and a demonstrated ability to grow wallet share, improve margins, and build strong partnerships with brand owners and manufacturers.

Requirements

• Passion for customer service, creative problem-solving, and proactive account development.
• 3+ years of direct sales experience in pressure-sensitive labels, shrink sleeves, roll-fed labels, flexible packaging, reclosure, or lidding solutions.
• Deep knowledge of printing technologies, substrates, adhesives, and application methods.
• Proven success in growing revenue, increasing wallet share, and achieving sales targets.
• Strong ability to build relationships with brand owners, converters, and manufacturers.
• Excellent communication, presentation, and negotiation skills.
• Familiarity with packaging regulations, compliance standards, and sustainability trends.
• Proficiency in CRM tools and Microsoft Office (Excel, Word, PowerPoint).

Nice To Haves

• Bachelor’s degree in Business, Marketing, Packaging Engineering, or related field.
• Existing network within food, beverage, personal care, pharmaceutical, or industrial labeling sectors.

Responsibilities

• Demonstrate a proactive approach, anticipating customer needs and presenting solutions before challenges arise.
• Maintain a strategic, long-term account management mindset focused on multi-year growth, customer retention, and expanding share-of-wallet.
• Balance hunter and farmer behaviors—actively pursuing new opportunities while nurturing existing accounts to maximize value.
• Manage a defined sales “bag,” understanding current spend levels and developing plans to grow revenue within existing accounts.
• Apply value-based, margin-conscious selling, identifying opportunities to improve profitability through differentiation and creative solutions.
• Use strong discovery techniques to ask the right questions, listen deeply, and uncover operational pain points, future needs, and innovation opportunities.
• Maintain strong sales discipline with consistent prospecting, follow-up, and pipeline development.
• Develop and maintain strong relationships with new and existing clients, ensuring satisfaction and long-term partnerships.
• Identify and engage new prospects through networking, referrals, industry events, and outbound outreach.
• Grow territory or account revenue through planned, targeted sales activity that aligns with Inovar’s commercial goals.
• Assess customer needs and recommend tailored packaging solutions that enhance product performance and brand impact.
• Provide clients with detailed knowledge of label materials, printing technologies, adhesives, and application processes.
• Guide purchasing decisions through education, discovery, and solution-driven consultation.
• Develop and implement sales strategies focused on target segments within labels and flexible packaging.
• Prepare quotes, credit terms, bid specifications, and proposals; negotiate pricing and agreements to close profitable deals.
• Partner with internal teams—including purchasing, production, quality, and logistics—to ensure on-time delivery and flawless execution.
• Maintain accurate CRM records, pipeline updates, and sales activity tracking.
• Stay current on industry trends, materials, technologies, competitor capabilities, and sustainability initiatives.
• Position Inovar as a trusted, forward-thinking partner by bringing insights, innovation, and solutions to customers.

Benefits

• Competitive compensation and bonus program
• Comprehensive benefits including medical, dental, vision, life insurance, short/long-term disability
• 401(k) with generous company match
• Paid Time Off (PTO)
• Career growth opportunities within a rapidly expanding organization

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Associate degree