Route Sales Representative

Flowers Foods•Rocklin, CA

12d•Onsite

About The Position

Flowers Foods, Inc. is a leading producer of packaged bakery goods in the United States, with sales of $5.3 billion in 2025. The company offers a variety of well-known brands such as Nature's Own, Wonder, Dave's Killer Bread, Canyon Bakehouse, and Tastykake. Flowers Foods fosters a culture that values Honesty & Integrity, Respect & Inclusion, Sustainability, Passion, and Humility. This role is for a high-performing Route Sales Representative responsible for ordering, sales, and delivery of fresh baked products. The position requires building and maintaining strong customer relationships, ensuring product freshness, and driving sales through effective merchandising and customer engagement. Adaptability and flexibility are key due to varying workdays, early morning start times, and the need to service accounts within customer-designated windows. An eagerness to learn the industry and the ability to work independently and as part of a team are essential for success in this Direct Store Delivery (DSD) environment.

Requirements

Must be at least 21 years of age.
Have had a valid driver’s license for at least 3 years.
Must be able to obtain and maintain a DOT Medical Card.
Must have a valid state driver’s license and documented safe driving record.
Must meet Fleet Insurance Guidelines.
Must adhere to federal, state, and local rules regarding the operation of a CMV.
Must be able to push or pull up to 50 lbs. on a regular basis.

Nice To Haves

Sales experience.
Delivery driver experience.
High school diploma or GED.
Bilingual in English and Spanish.

Responsibilities

Ordering, sales, and delivery of fresh baked products.
Build and maintain strong relationships with customers.
Check delivery vehicle daily, keeping accurate records, and reporting maintenance issues.
Fill out daily driver’s logs, time logs, and hours of service.
Increase sales by expanding shelf space and creatively displaying in-store promotions and displays.
Maximize product shelf life by properly rotating products.
Use data and marketing plans to build relationships and drive customer growth through effective communication, planning, ordering, and execution.
Work with customers to increase sales and drive customer satisfaction.
Service accounts during the customer’s designated service windows and work non-traditional business hours to complete deliveries.
Execute the best practices of RSR training after company-paid training.