Route Sales Representative

Farmer Brothers•Mandan, ND

12d

About The Position

The Route Sales Representative (RSR) sells and delivers coffee, tea, and related products while providing customers with dependable service. The role ensures customers receive scheduled delivery and service, remain in stock, and have beverage stations maintained to standard. The RSR grows assigned route sales by acquiring new customers, increasing sales to existing customers through additional products and categories, carrying out pricing and promotional initiatives, and retaining current customers. The position also manages daily invoices, inventory, and collections and works to resolve or escalate customer issues promptly.

Requirements

High school diploma or equivalent.
At least 2 years of route delivery experience in a related business-to-business customer service field.
Mechanical aptitude with company hardware and software products.
Ability to lift 75 pounds frequently and 100 pounds occasionally.
Ability to lift and carry products weighing up to 50 pounds.
Knowledge of the foodservice industry.
Clean and good driving record.
Proficiency in assessing customer needs.
Ability to support and stand behind business goals.
Ability to identify issues, problems, and opportunities.
Awareness of the impact one's actions have on others.
Active listening and effective communication with customers and management.
Ability to identify new opportunities and proactively grow the business.
Ability to build rapport and cooperative relationships with customers.
Sound business judgment.
Decision-making, collaboration, strong communication, active listening, independence, and proactive planning and strategic action.

Responsibilities

Achieve the assigned route revenue plan by gaining new customers, increasing products and categories sold to existing customers, executing pricing actions, and retaining current customers.
Deliver and provide service to all customers on the daily route schedule.
Make at least one prospective customer call per day and secure at least two new qualifying accounts per quarter.
Participate in regional and company promotions.
Increase revenue per stop by identifying and closing core-product distribution gaps, executing seasonal and limited-time offers, carrying out pricing actions, and maintaining beverage stations to standard.
Deliver, replenish, and rotate beverage station products on each customer call.
Keep equipment clean and in working order and complete at least one Cup Quality Check (CQC) per day.
Follow the Farmer Brothers Way to Sell call process, recap services provided, and present business-building initiatives to customers.
Resolve customer issues or escalate them promptly to support customer satisfaction.
Manage invoices, inventory, and collections daily.
Retain route customers through quality service and by building customer trust.