Route Sales Representative - Small Format/Beverage Distribution

Coastal Beverage Company Inc•Wilmington, NC

12d•Onsite

About The Position

This is a field-based role requiring consistent presence in customer accounts throughout the day during designated standard business hours to ensure customer satisfaction. The Route Sales Representative is responsible for the promotion, sales, and merchandising of products for their assigned route. This includes conferring with customers to understand their needs, identifying the best products, processing orders, and scheduling deliveries. The role involves visiting each account as scheduled, developing rapport with decision-makers, promoting products and services, and organizing displays and cooler/shelf sets. Key responsibilities also include rotating product, ensuring accurate pricing, managing inventory levels, and following up on out-of-stock items or missed deliveries. Compliance with regulations and supplier requirements, as well as proactive communication with management regarding market activities and opportunities, are essential. The representative will also work with customers to resolve concerns and escalate sensitive matters as needed. Additionally, the role requires completing customer surveys, working safely with proper PPE and techniques, attending sales meetings, and maintaining company-assigned assets.

Requirements

Possess and display CBC’s Core Values at all times: Craft it, Own it, Protect it, Celebrate it.
Possess education equivalent to a high school diploma plus one year of service experience.
Possess basic mathematical skills including the ability to add, subtract, multiply and divide in all units of measure, use whole numbers, common fractions, and decimals.
Possess the ability to compute rate, ratio, and percent.
Possess the ability to deal with problems involving limited concrete variables in standardized situations.
Possess the ability to read and interpret documents such as safety rules, operating and maintenance instructions, bar graphs, and procedure manuals.
Possess basic communication skills using common courtesy.
Possess the ability to apply common sense understanding to carry out instructions furnished in oral, written, or diagram form.
Possess the ability to perform physical work (up to 90% of the time).
Possess the ability to maintain regular and punctual in-person attendance to regularly support sales operations and service customer accounts.
Possess ability to obtain and maintain an active beer and wine sales license.
Possess ability to drive, valid driver’s license, and a driving record compliant with company standards.
All candidates must consent to pre-employment inquiries and tests including criminal background, MVR check, physical assessment (job simulation) and drug tests.

Responsibilities

Responsible for the promotion, sales and merchandising of products for the assigned route.
Confer with customers to understand needs, identify best product, process orders, and schedule delivery.
Visit each account as scheduled.
Develop a rapport with each account’s decision maker and promote CBC products and service by actively recommending displays and POS and actively organizing cooler or shelf sets.
Rotate product and ensure no out of date beer and accurate pricing.
Review current inventory levels and determine quantities needed using sales history.
Enter order and transmit timely to ensure prompt delivery.
Follow up on out-of-stock items, order shortages or missed deliveries.
Comply with ABC regulations and supplier requirements.
Follow process for close-dated product to protect suppliers, customer, and CBC assets.
Follow up on leads for prospective new brands or SKUs.
Actively communicate new products, promotions, and opportunities.
Request appropriate POS material as needed.
Ensure placement of POS meets CBC and supplier standards.
Proactively communicate with manager regarding competitor activities, business outlook, and opportunities.
Work with customers to resolve any concerns.
Escalate sensitive matters to management.
Complete customer surveys as required.
Work in a safe manner using proper PPE and applying safe lifting and defensive driving techniques.
Comply with all safety rules and policies.
Attend sales meetings.
Actively review cubby information to stay updated on new products and programs.
Responsible for care of company-assigned assets including ipad, vehicle, and other equipment.
Responsible for regular and punctual attendance to ensure product is delivered timely to CBC customers.
Perform all other duties and responsibilities as assigned.