Robotics Marketing Manager

StäubliDuncan, SC
Hybrid

About The Position

The Robotics Regional Marketing Manager leads and develops the regional marketing and communication team, ensuring clear priorities, alignment, and strong execution of the marketing roadmap. This role is responsible for driving regional marketing performance by accelerating lead generation, elevating brand awareness, and ensuring impactful communication across all channels. Acting as a key liaison between regional marketing, sales teams, and central teams, the manager ensures alignment and effective execution of strategies.

Requirements

  • 7–10 years’ experience in B2B marketing, including team leadership
  • Working knowledge of core marketing fundamentals (brand positioning, content, digital, PR, events) and budget ownership
  • Fluency in English
  • Proven leadership experience managing a marketing team, with strong organizational and communication skills.
  • Solid understanding of digital marketing fundamentals, including SEO, social media, content marketing and CRM/analytics tools.
  • Ability to manage budgets, work autonomously and agility.
  • Professional proficiency in local language and English, with willingness to travel occasionally (approx. 25%)

Responsibilities

  • Define and execute regional marketing activities to generate qualified leads and strengthen brand awareness.
  • Analyze competitive landscape and customer needs to guide regional initiatives and support Sales.
  • Ensure consistent and high-quality internal and external communication.
  • Plan and manage regional events, trade shows, conferences and customer engagements.
  • Develop and maintain relationships with local media, partners and industry influencers.
  • Expand digital presence to increase lead volume, improve lead quality and support overall brand visibility.
  • Lead, develop and structure the regional marketing & communication team, ensuring clear priorities and strong execution.
  • Foster collaboration, autonomy and continuous learning within the team and the division.
  • Oversee day-to-day marketing operations, resource allocation and performance standards.
  • Collaborate closely with central teams and regional stakeholders (sales, marketing…) to ensure alignment, share insights and contribute to continuous improvement initiatives.
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