Revenue Operations Manager - Demand Generation

SoSafe

5d•Hybrid

About The Position

As Revenue Operations Manager for Demand Generation, you will own the end-to-end operational architecture connecting Marketing, our SDR organization, and Account Executives into a single, cohesive pipeline creation engine. Rather than viewing demand in isolated channel silos, you will design the infrastructure, data routing, and AI-native automations that fuel both Inbound and Outbound motions. You will ensure that every inbound handoff is seamless and that outbound prospecting is hyper-targeted toward our highest-converting opportunities; directly counteracting broader SaaS industry trends where late-stage conversion rates have tightened.

Requirements

5+ years of professional experience in Revenue Operations, Marketing Operations, or Sales Operations within a high-growth B2B SaaS environment.
Holistic GTM Perspective: You view demand generation as a single team sport. You understand how marketing campaigns, SDR outbound cadences, AE self-prospecting, and channel partner motions interact to create a pipeline.
Tech Stack Mastery: Advanced experience administering and integrating HubSpot (Marketing Suite), Salesforce (SFDC), and Salesloft. Experience with data orchestrators like Clay, Zapier, and forecasting platforms like Clari is highly preferred.
Data-Driven by heart: Fluency across core SaaS funnel metrics, including MQL-to-SQL Conversion, Cost per Opportunity, Win Rates by Channel, CAC Payback, and Pipeline Velocity.
Process Engineering Mindset: You excel at translating complex go-to-market strategies into automated, fail-safe system logic with clear SLA governance between Marketing, SDRs, and AEs.

Nice To Haves

Experience with data orchestrators like Clay, Zapier, and forecasting platforms like Clari is highly preferred.

Responsibilities

Own the Holistic Lead & Pipeline Lifecycle: Design, optimize, and oversee the full demand funnel from initial buyer signal to Closed-Won deal. Bridge the gap between HubSpot Marketing automation, Salesloft cadences, and Salesforce CRM to eliminate lead leakage and friction.
Operationalize Our 2026 ICP & Intent Signals: Hardwire our target ICP criteria, EU mid-market organizations with 500–5,000 employees in regulated industries (Manufacturing, Healthcare, Finance, Public Sector), into our lead scoring and routing logic. Use Clay and Zapier to enrich accounts based on Microsoft 365 tech stack indicators and regulatory pressure signals (e.g., NIS2, DORA compliance deadlines).
Supercharge SDR & AE Outbounding: Build automated prospecting workflows that allow SDRs and AEs to discover, enrich, and add target ICP contacts into Salesloft cadences with one click.
Channel Efficiency & Attribution: Track and optimize lead-to-opportunity conversion metrics across all GTM motions. Capitalize on data showing that AE-sourced pipeline yields significantly higher win rates than traditional cold marketing leads, using insights to reallocate GTM focus dynamically.
Introduce AI-Native Lead Generation: Partner with our dedicated GTM Engineer to implement cutting-edge AI use cases across the top of the funnel. Drive automated lead enrichment, intent-based account prioritization, and automated meeting scheduling to maximize representative output per hour.
Pipeline Health & Target Setting: Partner with Marketing Leadership, Sales Leadership, and the Revenue Operations team to set MQL/SQL targets, track funnel velocity, and maintain a robust unweighted pipeline coverage ratio of 3-4x across all territories.