Demand Generation Manager

TapClicks•San Jose, CA

5d•Remote

About The Position

TapClicks is seeking a Growth Hacker & Lead Generation Manager to own demand generation and build a repeatable lead machine that drives SaaS growth at scale. This is a high-impact role with a clear path to Head of Marketing for the right candidate who demonstrates execution excellence and leadership capability. You'll have full ownership of lead generation strategy and execution across all channels, ownership of marketing team coordination, and the opportunity to shape our go-to-market engine as we scale from $25M to $100M+ ARR.

Requirements

3+ years in demand generation or lead gen management (not just execution—you've owned the funnel)
Proven lead generation results: You can point to campaigns, channels, or programs you built that generated 100+ qualified leads, drove measurable pipeline, or hit specific growth targets
Growth hacker mentality: You think creatively about channels, you test relentlessly, you optimize obsessively, and you share learnings
Team leadership experience: You've managed at least one person or owned cross-functional initiatives; you can delegate, hold people accountable, and develop talent
SaaS or B2B background: You understand sales cycles, ABM, MQL→SQL workflows, and enterprise/mid-market buying processes
Data-driven: You live in spreadsheets, dashboards, and analytics platforms; you make decisions with data, not gut feel
AI/automation fluency: You use Claude, ChatGPT, and modern automation tools (Make, n8n, Zapier) to multiply output—it's table stakes

Nice To Haves

Experience with HubSpot, Salesforce, 6sense, Segment, or similar platforms
Background in paid advertising (Google Ads, LinkedIn Ads, Meta) or performance marketing
Content marketing or SEO chops (you can brief writers, understand keyword strategy)
Previous experience scaling from $10M to $100M+ ARR
Started or scaled your own side project or business

Responsibilities

Build the lead generation engine: Design, test, and scale demand gen campaigns across paid, organic, content, and emerging channels
Obsess over metrics: Track, analyze, and optimize CAC, CPL, conversion rates, and pipeline velocity with data-driven decision-making
Run rapid experiments: Test new channels, messaging, landing pages, and targeting with speed—fail fast, scale winners
Lead Gen Operations: Manage lead routing, scoring, nurturing flows, and sales handoff processes; own the MQL→SQL funnel
Channel diversification: Balance paid (Google, LinkedIn, Meta), organic (SEO, content), ABM, partnerships, and creative/viral growth hacks
Modern martech stack: Leverage AI tools, automation platforms, and analytics to multiply your output
Lead the marketing function: Manage marketing team contributors (initially small, scaling with growth); set priorities and execute strategy
Marketing operations: Own marketing calendar, campaigns, budgets, reporting, and cross-functional alignment with sales and product
Hire & develop: Build a high-performing marketing team; interview, onboard, and coach team members
Strategic input: Contribute to GTM strategy, messaging, competitive positioning, and product-market fit decisions
Pathway to Head of Marketing: If execution and leadership are strong, evolve into full Head of Marketing role by May 2027