Demand Generation Manager

Belfry • Austin, TX

5d • Onsite

About The Position

Belfry is looking for a Demand Generation Manager in Austin, TX to own our inbound marketing engine, working hand-in-hand with our Head of Growth and sales counterparts. You'll take direct ownership of paid media and email, as well as help lead execution for events and gifting/mail campaigns. You'll set strategy, run paid channels, and be an active member of the GTM team - helping take Belfry to the next level. You'll operate with the autonomy and accountability of someone who's run a channel or program end-to-end before, someone who brings ideas rather than waits to be told what to do.

Requirements

• 3+ years running demand generation or paid media in a B2B SaaS environment, ideally owning a channel or program end-to-end rather than executing someone else's plan
• Experience at a growth-stage company (Series A to C) where you had to build a process, not just follow one
• An audience-first approach to channel strategy and campaign development
• Comfort with ambiguity and a strong bias toward shipping over spec'ing
• A revenue-first instinct
• Strategic and scrappy. You'll be hands-on building and executing in tools, but you'll also set goals, prioritize initiatives, and report on what matters to the whole company
• Hands-on experience with or advanced interest in pursuing AI-driven workflows

Nice To Haves

• Vertical SaaS experience preferred

Responsibilities

• Run the paid engine across Google, LinkedIn, Meta, and Bing: budget allocation, bid strategy, creative testing, and reporting.
• Define the audience, angle, hook, format, hypothesis, and success metrics for paid media campaigns.
• Launch Belfry's email marketing program as a new always-on channel, from platform and list build to segmentation, cadence, and performance.
• Bring new channel ideas and execute them efficiently: gifting, experiential, events, and other non-obvious formats.
• Prioritize initiatives by evidence, expected impact, effort, and the value of the learning.
• Test fast, and kill what doesn’t earn its place.
• Build and run account-driven, signal-based campaigns.
• Use modern tools and AI to source data, tier accounts, and trigger personalized outreach off intent signals.
• Work with RevOps to fine-tune the martech stack.
• Drive intent from best-fit accounts.
• Work closely with sales to engage qualified leads that convert to opportunities, and orient the engine around priority accounts.
• Report on marketing-sourced pipeline and closed revenue, using GA4, Search Console, and HubSpot.
• Tie every program and channel back to revenue, not just pipeline generated.

Benefits

• A small, high-ownership team that's actually building something new.
• Real equity in a high-growth start-up, with a clear path to a meaningful outcome.
• Fully covered medical, dental, and vision.
• Unlimited PTO, actually used, plus 11 paid holidays.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed