Demand Generation Manager

Healthie•New York, NY

1d•Hybrid

About The Position

Healthie is seeking a Demand Generation Manager to lead content and campaigns for its acquisition engine. This role involves owning demand generation strategy and execution across paid channels, lifecycle marketing, webinars, and lead generation. The manager will be responsible for producing content, leveraging AI tools for scale, and ensuring marketing effectiveness through strong instincts and editorial judgment. This position requires close collaboration with the Director of User Acquisition, Lifecycle & Growth Marketer, and Partnerships Manager to drive demand and revenue. The ideal candidate is a strategic thinker, a precise writer, and excited about using AI to enhance productivity and quality. Success will be measured by lead generation, conversion rates, and revenue contribution.

Requirements

5–8 years of experience in B2B SaaS marketing, ideally within health tech, EHR/EMR, clinical software, or other regulated industries.
Proven track record of executing conversion-focused campaigns and full-funnel demand generation programs.
Strong structured thinker who can translate defined messaging frameworks into compelling content across formats and channels.
Experience building and executing across landing pages, email sequences, webinar funnels, paid ad copy, and promotional campaigns.
Comfortable interviewing clinicians, product teams, and sales stakeholders to extract insights and strengthen messaging.
Familiar with funnel metrics and attribution concepts; experienced in supporting optimization and experimentation.
Collaborative working style with the ability to execute quickly within established strategic direction.
Thrives in fast-paced environments and can hit the ground running.
U.S. work authorization is required.
Training and conformance to expectations regarding security and compliance (HIPAA and other frameworks).

Nice To Haves

Ability to leverage AI to create visual and video assets (e.g., lead magnet layouts, social graphics, webinar promotional assets).
Comfort building and editing email and workflows within HubSpot or a similar tool.
Experience working with Claude Code.
Experience working with video production/editing partners.

Responsibilities

Own the strategic layer that turns content into demand, understanding how assets fit together and their purpose.
Execute 2–4 major demand generation campaigns per quarter, developing cohesive sequences across landing pages, email nurture, webinar funnels, promotional assets, and paid ad copy.
Own competitive displacement campaigns, developing messaging and assets targeting prospects considering or dissatisfied with alternatives.
Translate positioning and campaign themes into clear, conversion-focused messaging for trial growth and pipeline, adapted for audience segments, specialties, and buyer stages.
Audit and maintain evergreen campaign workflows, identifying gaps, cutting underperformers, and aligning automations with demand generation goals.
Support co-marketing and partner campaign execution in coordination with the Partnerships team.
Own the content and promotional strategy for Healthie's major seasonal demand pushes, including year-end acquisition blitz planning and execution.
Own the full volume of content for acquisition channels, using AI as the primary production engine.
Develop AI workflows to generate content across formats and channels at scale.
Review, revise, and refine AI-generated content for brand alignment, human resonance, and accuracy across buyer segments and specialties.
Maintain and evolve a content calendar across formats, segments, and funnel stages.
Develop content formats including blog posts, SEO/GEO web pages, conversion-focused landing pages, lead magnets, webinar briefs and follow-up, lifecycle emails, social content, newsletters, ad copy, video scripts, and sales enablement materials.
Manage A/B variants for all content formats.
Partner with Product Marketing to translate feature narratives into benefit-led messaging.
Work with Sales/BD to develop campaigns and content reinforcing competitive positioning and addressing objections.
Coordinate with RevOps to track performance and feed insights back into messaging and campaign strategy.
Ensure messaging, CTAs, and narrative arcs are consistent across funnel stages, channels, and teams.
Own the performance of output end-to-end, measured by leads generated, trial starts, meetings booked, and revenue contribution.
Monitor landing page, email, and nurture performance continuously to inform future content development.
Run A/B tests across copy, creative, and offers to sharpen messaging.
Identify conversion bottlenecks across the funnel and recommend solutions.