Revenue Marketing Manager

Integrated Power Services•Greenville, SC

About The Position

IPS is seeking a Revenue Marketing Manager to join our corporate team where your expertise and dedication will be valued and drive our success. Here, you’ll find a dynamic environment that offers job stability, professional growth, and competitive compensation. As a crucial member of our team, you’ll support our locations around North America, partnering to ensure continued success. If you’re detail-oriented, dedicated, and thrive in a rapidly evolving setting, IPS is the perfect place for you to make a real difference. The Division Revenue Marketing Manager serves as a strategic marketing partner to the Division’s commercial team (B2B), responsible for developing and executing go-to-market programs that drive pipeline growth, support revenue goals, and increase brand presence in the market. This role aligns closely with the IPS Value Creation Plan (VCP), translating growth priorities into data-driven marketing strategies and integrated campaigns that improve demand generation, conversion, and sales effectiveness.

Requirements

5+ years of experience in B2B marketing with a track record of developing programs that contribute to pipeline and revenue growth
Direct experience in demand generation, ABM, and sales enablement in an industrial, manufacturing, or field services environment
Experience with Microsoft Dynamics or similar CRM platforms, including CRM–MAP integration and lead handoff processes
Hands-on HubSpot experience, including campaign management, lead nurturing workflows, and reporting
Proven experience leveraging Account Based Marketing (ABM) platforms (e.g., 6sense, Demandbase) to target high-value accounts and drive pipeline growth
Demonstrated ability to build effective working relationships with sales leaders, general managers, and cross-functional stakeholders
Strong written communication skills: you can write a crisp value proposition, a tight email sequence, and a compelling one-pager
Analytical approach to decision-making, with the ability to interpret campaign data and translate findings into actionable recommendations
Bachelor's degree in Marketing, Business, or related field — or equivalent demonstrated experience

Nice To Haves

Background in marketing technical or engineered solutions to industrial buyers (e.g., maintenance, reliability, capital projects, energy)
Experience operating in a multi-division or multi-brand environment

Responsibilities

Revenue & Pipeline Generation
Develop and execute account-based and demand generation programs targeting priority accounts and verticals.
Build integrated, multi-channel campaigns (digital, email, events, paid/organic) to drive qualified demand.
Go-to-Market Strategy
Partner with Division CCO and VP Marketing to translate VCP priorities and commercial objectives into clear go-to-market (GTM) plans with defined goals, timelines, and success metrics.
Collaborate with Division product management and subject matter experts(SMEs) to build GTM plans for new offerings, geographies, and customer segments, including positioning, messaging, channel mix, and success metrics.
Continuously monitor market trends, customer needs, and competitive positioning to continuously refine strategy.
Sales Enablement
Develop and deploy sales tools including competitive battle cards, one-pagers, case studies, ROI tools, and presentations to support the sales team throughout the customer journey and improve win rates.
Partner with SMEs and engineering teams to translate technical capabilities into customer-facing value propositions.
Ensure consistent messaging across all customer touchpoints — digital, field, events, and channel.
Campaign Execution & Optimization
Manage campaign execution across owned and paid channels in coordination with Marketing Operations.
Analyze performance and adjust strategies to maximize conversion rates, lead quality, and overall revenue impact.
Deliver regular reporting on campaign performance and pipeline contribution, including recommendations for ongoing improvement.
Cross-Functional Collaboration
Collaborate across sales, division leadership, marketing, and finance to ensure marketing programs are aligned to business priorities and supported by accurate planning inputs.
Participate in sales team meetings and division business reviews, providing updates on campaign performance, pipeline contribution, and upcoming programs.
Support marketing-to-sales alignment by improving lead handoff processes, ensuring lead quality, and contributing to higher lead-to-opportunity conversion rates.
Coordinate with the Marketing Operations Manager on creative production, agency briefs, tradeshow activation, and campaign timelines.
Share campaign playbooks and learnings across divisions to strengthen the broader marketing team’s effectiveness.