Revenue Growth Manager

Conagra Brands•Mississauga, ON

4d•CA$81,000 - CA$119,000•Hybrid

About The Position

This role is responsible for defining and driving the overarching Net Revenue Management (NRM) strategic growth framework for Conagra Canada. The manager will develop a multiyear strategy to achieve sustainable and consistent Net Sales and Gross Margin growth in collaboration with Marketing, Sales, and Finance. This includes optimizing pricing strategies, trade promotions, and customer segmentation. The position involves leading communication and alignment across sales and marketing, analyzing and executing pricing recommendations, and identifying opportunities for Price, Pack, Mix, and Trade optimization at national and customer levels. The role also includes improving trade promotion analysis ROI, developing customer segmentation strategies, and refining channel strategy pricing guardrails. Additionally, the manager will recruit, hire, and develop a team, potentially meet with retail customers, serve as a Canadian contact for SAP/TPM rollout, and collaborate with US RGM teams.

Requirements

University degree in Business or like discipline, MBA is an asset
3+ years revenue management, pricing, and/or trade marketing experience preferred.
5-7 years of progressive customer, marketing, revenue growth management and/or finance management experience in the CPG (consumer packaged goods) industry preferred.
Strategic thinker who is willing to work outside of their comfort zone and has the courage to challenge status quo in the spirit of efficiency.
Excellent analytical skills and an elevated level of competency with modeling, complex analytics, consumer research, and customer databases.
Ability to articulate complex concepts in clear, simple & logical terms, and build compelling and persuasive presentations that aligns and facilitates discussion.
Strong track record in developing talent and building organizational capability a distinct advantage.
Takes an enterprise view that considers and anticipates implications across channels, customers, consumers, and competitors when building strategies.
Thrives in a cross functional, team environment with the ability to lead teams through projects.

Nice To Haves

MBA is an asset

Responsibilities

Define and drive the agenda for the overarching Net Revenue Management strategic growth framework for Conagra Canada.
Define a multiyear strategy to realize Net Sales and Gross Margin in a sustainable and consistent manner in collaboration with Marketing, Sales, and Finance (Inclusive, but not limited to; pricing slopes, pricing role in market, price positioning, portfolio pricing, role of trade, trade planning, trade optimization, etc.).
Develops tools to enhance and integrate descriptive and predictive demand and financial analytics to optimize and streamline pricing scenario development and decision-making process. Owns software, spreadsheets, models, and other programs used to assist in price decisions.
Partner with Brand and MS&P teams to define the role of pricing in categories, ensure alignment to brand objectives and consideration of competitive pricing and promo strategies.
Lead communication and alignment to sales and marketing organizations on development, execution, and review of pricing actions including development of “selling stories” for sales team for all pricing actions.
Responsible for analysis, execution, and score carding of strategic pricing recommendations (base, incremental, EDLP (Every Day Low Price) etc.) in addition to pricing strategy for innovation for select brands within our portfolio.
Identify where to unlock opportunities for Price, Pack, Mix and Trade at National and Customer levels. Lead recommendations for customer specific trade optimization solutions in partnership with MS&P to sales.
Lead evaluation and improve trade promotion analysis through building capabilities and offering recommendations to deliver greater ROI’s driving topline sales while optimizing trade spend.
Develop and execute Customer Segmentation Strategy balancing internal metrics, growth potential, and size of customer to drive the role of trade at a customer and role of the customer for the organization.
Lead development and refinement of channel strategy pricing guardrails and processes, including actively involved in pricing exception decisions.
Recruit, hire, and develop a team with collective expertise to manage all strategic, operational, tactical, and administrative elements of revenue growth management within a highly collaborative environment.
Potential responsibility to include meeting with select retail customers to discuss RGM initiatives.
Serve as a Canadian point of contact for RGM-related elements of the SAP/TPM rollout.
Collaborate with the US RGM teams to leverage plans and tools.