Retention Strategist - DTC eCommerce (US-Based, Remote) Full-Time

Right Hook Digital

31d • $75,000 - $95,000 • Remote

About The Position

Right Hook Digital is a leading DTC eCommerce growth agency and a Premium Google and Meta Marketing Partner, working with elite brands across North America and Australia. They specialize in paid social, Google, and retention strategies that drive significant business outcomes. The company has grown to over 60 employees globally and has received recognition for its innovation and growth. They are expanding their US retention team and seeking an individual passionate about lifecycle marketing, viewing it as a profit engineering discipline rather than just email campaigns.

Requirements

• 2+ years of hands-on Klaviyo experience managing DTC eCommerce accounts (flows, campaigns, segmentation, deliverability).
• Proven track record of driving measurable retention results for brands, focusing on outcomes.
• Strong commercial instinct, with a focus on revenue and profit.
• Client-facing experience, including owning relationships, presenting strategy, and navigating difficult conversations.
• Experience managing or directing a small team or pod.
• Strong project management skills, with the ability to stay ahead of deadlines.
• Excellent written and verbal communication skills.
• A 2-minute intro video is required to be considered.

Nice To Haves

• SMS experience via Klaviyo or Postscript.
• Familiarity with analytics tools beyond Klaviyo, such as Hiro Analytics or Triple Whale.

Responsibilities

• Own the retention strategy across client portfolio including flows, campaigns, segmentation, SMS, and lifecycle health.
• Utilize data to identify high-leverage opportunities within each account and develop clear plans to capitalize on them.
• Brief and direct the execution pod (email specialist and designer) to ensure efficient workflow without direct involvement in day-to-day execution.
• Lead client relationships, including monthly reporting, strategy presentations, and addressing performance dips.
• Analyze metrics beyond in-platform data, connecting work to LTV, repeat purchase rate, CAC payback, and contribution margin.
• Collaborate with paid social and Google pods for multi-channel clients.
• Stay updated on platform changes, emerging tools, and best practices in the DTC retention space.

Benefits

• Base salary $75,000–$95,000 depending on experience.
• A dedicated execution pod for strategy focus.
• Access to industry-leading tools including Klaviyo, Hiro Analytics, Maverick, Alia, and PostPilot.
• Monthly training and account reviews with top DTC marketers and retention practitioners.
• Real upward mobility with internal promotion opportunities.
• Work across a diverse portfolio of established DTC brands.
• A culture built on Kaizen, openness and candor, and genuine client-first thinking.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed