Retention Marketing Manager (Canada)

Quince • Toronto, ON

42d • $90,000 - $110,000 • Hybrid

About The Position

We are seeking a Retention Marketing Manager (Canada) to join our growing team.

We’re looking for a strategic, data-driven Retention Marketing Manager to drive activation, repeat purchase, and long-term customer value in the Canadian market. In this role, you’ll blend creative ideation with rigorous testing to develop world-class lifecycle programs across email, SMS, push, and in-app messaging. You’ll have a deep understanding of what motivates consumer behavior and how to leverage data to build personalized, high-impact campaigns.

You’ll be joining a team that values speed, candor, and innovation—and where accountability is shared across all levels. If you're energized by solving ambiguous problems, thrive in fast-paced environments, and hold yourself to high standards, this is your opportunity to make a meaningful impact.

Requirements

• 5+ years of experience in retention/lifecycle marketing, including triggered, promotional, and transactional campaigns.
• Deep experience with Iterable or comparable ESP required (Braze, Klaviyo, SFMC, etc.)
• Strong understanding of email design best practices, HTML, and copywriting for performance.
• Proficiency in setting up and analyzing statistically sound A/B tests.
• Exceptional attention to detail and ability to identify and act on insights from large datasets.
• Proven ability to manage cross-functional collaboration and prioritize multiple initiatives.
• Experience with SMS marketing, preferably in a high-growth DTC or ecommerce environment.
• Knowledge of Canadian privacy laws (CASL, etc.) and compliance best practices.
• Knowledge of Advanced HTML.
• In office four days a week Monday through Thursday

Nice To Haves

• Bonus: Experience in fashion or home goods ecommerce, fluency in French).
• Has used Lookr.

Responsibilities

• Own and execute the Canadian retention strategy (email/SMS/push/in-app) to drive conversion, repeat purchases, and customer lifetime value.
• Build and manage a retention marketing calendar, optimizing promotions and content to encourage cross-sell, reactivation, and engagement.
• Design and test a best-in-class welcome series to significantly improve lead-to-purchase activation rates.
• Run A/B and multivariate tests across lifecycle touchpoints to optimize click-through rate (CTR), revenue per visit, and engagement.
• Develop segmentation strategies based on customer behavior, user cohorts, demographics, lifecycle stage, and product preferences.
• Partner with data science and engineering to identify key drivers of high-value customers and operationalize personalization strategies.
• Collaborate with creative and brand teams to develop localized content and templates tailored to the Canadian consumer journey.
• Launch and scale app marketing initiatives (push/in-app) for new and existing Canadian customers.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 501-1,000 employees