Retention Manager

Pearl West•Dallas, TX

2d•Hybrid

About The Position

Pets Are Kids Too is a pet longevity brand on a mission to help pet parents keep their furry family members feeling their best, every single day. We're scaling fast — and retention is the single biggest lever between where we are and where we're going. We're looking for a Retention Manager to own our customer lifecycle, grow subscriber LTV, and make sure more pets stay on the routines that help them thrive. This role sits at the intersection of lifecycle marketing, subscriptions, CX, and analytics — and is built for someone who is equal parts strategist, experimenter, and hands-on executor. You'll report directly to the VP of Lifecycle Management and be the second person on the retention team. That means full ownership, direct access to leadership, and the chance to build the function from the ground up.

Requirements

3–7+ years in lifecycle, CRM, or retention marketing — ideally in DTC / e-commerce and/or subscription
Subscription retention experience is essential — you think in rebill rate, LTV, and cancellation rate, not opens and clicks
Hands-on with email/SMS lifecycle platforms (Klaviyo, Iterable, or Braze) and subscription tools (Loop, Recharge, or similar)
Proven track record improving retention metrics — LTV, churn, rebill rate, repeat purchase rate — through structured testing and segmentation
Strong analytical skills: comfortable with cohort reports, funnel and retention dashboards, and translating data into action without a dedicated analyst
Excellent copy instincts and customer empathy — warm, clear communicator who leads with product outcomes, not just discounts
Eye for detail — small team means you're your own QA; emails need to go out right the first time
Comfortable working cross-functionally with CX, Marketing, Product, Ops, and Finance in a fast-moving environment

Nice To Haves

Experience in pet, wellness, or CPG — where education and product consistency drive retention
Familiarity with Shopify, Triple Whale, and survey tools (Fairing, Typeform) for attribution and retention analysis
Comfort running experiments across pricing, offers, and packaging — bundles, trials, upsells, pause offers
Experience working with or within a CX/support team on retention-focused programs

Responsibilities

Develop end-to-end retention and lifecycle strategies across email, SMS, and on-site experiences — from first purchase through subscription, churn, and winback
Build and optimize high-impact flows in Klaviyo: onboarding, education, replenishment, subscription reminders, dunning, winback, review/UGC, and cross-sell
Drive subscription retention across our Loop + Shopify stack — running experiments to reduce both voluntary and involuntary churn
Design, test, and iterate cancel-diversion experiences focused on pet outcomes and long-term value — pause offers, plan adjustments, education — not just discounting
Partner with CX to build retention-focused scripts, macros, and playbooks so every support conversation protects LTV while doing right by the pet parent
Own retention reporting: cohort retention, LTV, rebill rate, churn rate, and subscription health dashboards — and use data to prioritize what to test next
Run structured A/B tests on offers, messaging, timing, and channel mix; synthesize learnings into clear, repeatable playbooks
Collaborate with Acquisition, Product, and CX to improve the full customer journey — from ad promise through to unboxing, education, and long-term engagement
Use surveys, reviews, and qualitative feedback to understand why customers stay, downgrade, or cancel — and translate that into lifecycle strategy and product feedback