Senior Manager, Retention

JENNY BIRD • Toronto, ON

3d • Hybrid

About The Position

We are looking for a Senior Retention Manager to join our Marketing Team. You will lead strategic planning and day-to-day management of all retention opportunities. You’re an adaptable person who thrives in a fast-paced environment, you have an entrepreneurial spirit and are “in-the-know” with industry tactics for retention, customer LTV and the full customer journey. You enjoy digging into patterns of customer behavior as a way to constantly grow a repeat customer base and re-engage past purchasers. You should be well-versed in owned channel management with technical experience working with an ESP/Marketing Automation and SMS management tool like Klaviyo, Braze, Attentive, Postscript or similar.

Requirements

• Resourceful and a problem solver; each JB team member has an entrepreneurial spirit and can always figure it out
• Thrive in fast paced environments, and are adaptable in a business that is ever-changing and growing.
• Collaborate well with others and enjoy working cross-functionally to bring new ideas to life successfully.
• Curious and proactive, and find enjoyment in finding new opportunities to improve our function.
• Put the customer at the center of everything we do, and will strive to ensure that they are provided a great experience, while we work to increase their loyalty with JENNY BIRD.
• Compassionate and reliable individual who will lead with empathy, inspire their teammates with a strong work ethic, and support the growth of their peers through establishing relationships built on trust and respect.
• Embody proactiveness, curiosity, and a desire to learn while building.
• Have the confidence and comfortability to collaborate laterally, communicate ideas effectively, and support the company’s goals.
• Technical experience working with an ESP/Marketing Automation and SMS management tool like Klaviyo, Braze, Attentive, Postscript or similar.

Responsibilities

• Contribute to annual eComm revenue targets, by creating a retention marketing strategy to meet and exceed return customer goals.
• Leverage audience and performance analytics to make informed decisions on strategy, as well as proactively explore new and untapped opportunities to drive revenue.
• Continue to grow and regularly evaluate our owned marketing channels, including Welcome, Abandonment, Cross-sell and Notify me flows and weekly deployments
• Implement a thoughtful reporting process for measuring success of retention strategies including testing results, and optimizing email creative
• Partner with the Ecommerce team to drive in-app revenue; especially with return purchases
• Work closely with our Brand Director and Copywriter on building monthly marketing calendar with content that supports both campaign and product launches and overall brand messaging
• Work closely with Brand Director and Graphic Designer on weekly email deployments that are on brand and maximize CTR and Placed Order Rate and Conversions
• Collaborate with our operations team to stay informed on inventory availability and upcoming product launches

Benefits

• 3-weeks vacation + 3 floating days + Summer Fridays (we close the office early at 1 pm!)
• Your birthday off!
• A comprehensive benefits program + flexible health care spending account
• Parental leave top-up
• Perks on JENNY BIRD products!
• Access to Group RRSP Plan
• Membership to the East Room at 507 King East, Toronto, Ontario

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed